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Video and social are success factors in Indian advertising
After eMarketer predicted that the country’s ad market would pass the 1 billion US dollar mark by 2017, research by IMRB International has shown how spending tendencies have changed in the past four years.The analysis shows that the largest increase in spend has been seen in video advertising; in 2012 only 5% of budgets were attributed to video, whilst in 2015 that figure had risen to 17%.
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