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Maxus' Cartwright: Nine in 10 Online Video Ads are TV Spots

Online video advertising is taking off- because most of the ads are just TV commercials. Ruth Cartwright, the broadcast director at Maxus, told Beet.TV at the recent London Video Ad Strategy summit that she recommends spending 6-10 percent of a client's budget on online video ads.

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Amobee is a global marketing technology company that provides innovative data driven cross channel digital advertising solutions for the world’s leading agencies and brands, including Lexus, Kellogg’s, and Airbnb. Amobee’s patented Brand Intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindset and interests. Amobee’s unified platform enables marketers to seamlessly plan and activate cross-channel, programmatic media campaigns using Brand Intelligence, and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat. Amobee is a wholly owned subsidiary of Singtel, one of the largest telecommunications companies in the world with over 640 million mobile subscribers. Amobee operates with over 500 employees across 21 offices in North America, Europe, the Middle East, Asia and Australia.

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