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infographic
INFOGRAPHIC: DOES MOBILE ADVERTISING WORK?
Mobile programmatic platform Byyd has released the results of a mobile advertising effectiveness study conducted with On Device Research, looking at 16 campaigns from brands including Coca-Cola, Sony, Sky and KFC. The research looked at the impact of mobile ads in terms of brand awareness, ad recall, brand favourability and purchase intent. The results have been collected into an infographic, which you can see below. ALEX SPENCER DOWNLOAD