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The Playbook: ""An Online Marketer's Holiday Advertising Checklist"

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The holiday shopping season can be the most prosperous time of year for retailers. However, it’s also one of the most competitive, and advertisers need to employ next-level strategies in order to stay ahead of the pack. In this episode of The Playbook, Erik shares how all advertisers – including mobile game and lead generation advertisers – can capture the most revenue during the Q4 holiday season.
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