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The Playbook: "Advertising With Lookalike Audiences"
At the start of a fresh user acquisition campaign, most online marketers target toward keywords and interests on Facebook, Instagram and Twitter. However, once a campaign manager has enough data to identify the “best customers” (whether that’s app installers or product purchasers on a website) in an initial advertising audience, Lookalike Audiences become an important component for scaling ad spend while hitting target KPIs. In this episode of The Playbook, Erik explores one of the most powerful tools in a performance advertiser’s toolkit.
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