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. https://www.youtube.com/watch?v=I-Koq-jA6WM

The Playbook: "Bidding to Win in Online Advertising"

video
In online advertising, your ad creative and targeting strategies are important - but so is your bid type! In this episode, Erik walks through four digital marketing use cases for CPM, CPC, oCPM and CPA, explaining why each bid type makes the most sense in each situation.
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