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The Playbook: "The Truth About Digital Advertising Budgets"

Not all online ads perform equally - so why allocate the same daily budget to all your campaigns? Erik explains why you should bake "explore and exploit” into your Twitter, Facebook, and mobile exchange allocation.

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Colle+McVoy

Colle+McVoy is an inventive full-service agency that excels at modernizing brands. We offer creative services including strategy, advertising, design, digital, public relations and media planning and buying. We believe that creativity in all these areas can transform business problems into human solutions. We drive growth for a diverse collection of client partners like Associated Bank, August Schell Brewery Company, CHS, Cub Cadet, DuPont, Elanco, Explore Minnesota Tourism, Famous Dave's of America, General Mills, The Hershey Company, Invisalign, Land O'Lakes, Target and USA Swimming, among others. Based in Minneapolis, Colle+McVoy is a member of the MDC Partners network and has been named a Best Place to Work by Outside magazine, the Star Tribune and Advertising Age.

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