2018 DIGITAL MARKETING PLANS

June 15, 2018

An effective digital marketing plan contains a series of tactics used to achieve your most important marketing objectives. Sounds simple, but what will an effective digital marketing plan look like in 2018? To find out, Ascend2 and our Research Partners fielded the 2018 Digital Marketing Plans Survey. We applaud the marketing influencers responding to this survey for sharing their valuable insights with us, and you. This Survey Summary Report, titled 2018 Digital Marketing Plans, represents the average of all the market segments responding to the survey. Specific market segments from the survey are reported on separately and exclusively by our participating Research Partners. This research has been produced for your use. Put it to work in your own marketing strategy. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published.

Spotlight

OMD USA

OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 7 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

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