5 Digital Marketing Trends 2018

whitePaper | October 10, 2022

As the ad tech industry is readying itself for a new privacy-centric future, the key question is: in a world without ad trackers, how can advertisers continue to reach their target audiences at scale?

whitePaper | April 26, 2022

Apple’s introduction of App Tracking Transparency (“ATT”) has drawn substantial commentary. Some see ATT as disruptive and self-serving, while others view it as a privacy-preserving tool that is ushering in a new era of advertising. However, the commentary often betrays a lack of understanding of what ATT is and what it is not, and draws speculative conclusions about its impact.

whitePaper | September 6, 2022

Organizations have been placing increasingly more emphasis on making data-driven marketing decisions in recent years. Especially since the onset of COVID-19, the demand for insights on how to craft the optimal marketing budget allocation plan has risen markedly. Marketers rely on guiding principles like Marketing Mix Modeling (MMM) to determine which marketing channels will drive the highest return and optimize marketing budget allocations to maximize business outcomes.

whitePaper | July 24, 2023

In recent years, podcasts have emerged as one of the most popular and engaging digital mediums in the US, with an ever-expanding audience and a plethora of topics to cater to various interests. In this report, we’ll delve into the growth and popularity of podcasts in the US, how consumers think about podcast advertising, and the rich opportunities this medium presents for marketers and advertisers.

whitePaper | November 11, 2022

At Adobe®, we take the security of your digital experience and assets seriously. Security practices are integrated into our internal software development processes, operations, and tools. Our cross-functional incident response teams are proactive and nimble in preventing, detecting, and responding to incidents. Furthermore, our collaborative work with partners, leading researchers, and other industry organizations helps us stay updated with the latest threats, vulnerabilities, and security best practices; thereby enabling us to continually build security into the products and services we offer and regularly incorporate advanced security techniques into our product and service offerings.

whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.