A Blockchain Based Eco-System for Next Level Digital Advertising

whitePaper | April 26, 2022

Apple’s introduction of App Tracking Transparency (“ATT”) has drawn substantial commentary. Some see ATT as disruptive and self-serving, while others view it as a privacy-preserving tool that is ushering in a new era of advertising. However, the commentary often betrays a lack of understanding of what ATT is and what it is not, and draws speculative conclusions about its impact.

whitePaper | October 18, 2022

FAST or Free Ad-supported Streaming TV refers to the new linear distribution model that delivers pre-programmed content to a mass audience via connected devices. What makes it different from AVOD (Advertising-supported Video on Demand) is – linear content distribution. In simpler terms, a FAST channel is like a traditional TV channel that has fixed programming, schedules, and advertising. On the other hand, the AVOD model, apart from being ad-based, lets viewers choose what they want to watch in an on-demand manner.

whitePaper | March 15, 2023

The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming. The prospect of a world without third party browser cookies has captivated the industry and driven meaningful investment in finding alternatives. This guide delves deep into this new landscape, looking at the main privacy-compliant solutions that are currently available and the pros and cons of each.

whitePaper | October 17, 2022

For many of us, whether new, veterans, casual or enthusiasts, gaming has become an extension of our world, a virtual destination where we express ourselves, socialise within communities, and chase our passions. Therefore, it should not come as a surprise that gaming has turned into a mass medium commanding large audiences and driving colossal revenues: 3.5b people are predicted to be gamers by 2025, generating more than US$225b in revenue.

whitePaper | March 15, 2023

In the wake of a looming recession, retail sales are falling and consumer spending is on the decline. In these tough times, marketers have to think smart if they want to generate a maximum return on investment from their ad dollars. How can you ensure that your upcoming campaigns generate the best outcomes for your audiences? Our new recession report will help you develop successful campaigns that maximize your return on marketing investment during an economic downturn. With an emphasis on consumer mindset, this guide highlights purchase patterns, outlines opportunities for growth and explains why contextual advertising is the best solution to tackle the uncertain future of digital advertising.

whitePaper | September 22, 2022

The advertising landscape has always been fast-moving and responsive to changing trends but never has it been more competitive. Despite more channels to advertise on than ever before, consumers’ tolerance for advertising is at an all-time low. In fact, 89% said they either disliked ads or did not engage with them. This decline in ads tolerance has been driven by a combination of factors. From sheer saturation of adverts – it’s estimated that we are exposed to 6,000 to 10,000 ads a day – to platforms that give us a choice to pay for a subscription in return for no ads. Not only are advertisers battling with low engagement, but they are also dealing with ad blockers and increased regulations around data privacy and consumer choice. This makes the advertising landscape even more difficult to navigate and drive success.