A Decentralized Social Marketplace

whitePaper | November 11, 2022

At Adobe®, we take the security of your digital experience and assets seriously. Security practices are integrated into our internal software development processes, operations, and tools. Our cross-functional incident response teams are proactive and nimble in preventing, detecting, and responding to incidents. Furthermore, our collaborative work with partners, leading researchers, and other industry organizations helps us stay updated with the latest threats, vulnerabilities, and security best practices; thereby enabling us to continually build security into the products and services we offer and regularly incorporate advanced security techniques into our product and service offerings.

whitePaper | December 1, 2021

In an increasingly cookie-less world, understanding a consumer’s complete digital footprint is difficult enough; delivering relevant marketing messages to them as they cross channels can seem almost impossible. The only way that savvy marketers can overcome this problem is by having an approach that resolves consumer identity across all touch points — both digital and offline. This whitepaper presents Neustar’s authoritative identity methodology, which provides a single, consistent view of consumers, no matter the channel or device. You’ll learn:

whitePaper | November 14, 2022

Adtech and Martech have become buzzwords in every marketing discourse in recent years. Because digital ad spending is skyrocketing, understanding these concepts, products, and impacts is critical. But, more importantly, finding common ground between the two and chances to unify them as a whole (MADtech) for improved ROAS and ROI on tech investments is vital.With the impending abolition of third-party cookies, there is even more incentive for your Adtech and Martech stacks to work in tandem in order for your advertising and marketing to perform well and seamlessly. But, given the sheer amount of tools in these stacks, it’s even more essential to identify redundancies between them every time you invest in a new one.This guide takes you through the fundamentals of Adtech and Martech and brings proven advice on unifying your tech stack for better results.

whitePaper | April 8, 2021

Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of over 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels. Claritas’ proprietary measurement tools help marketers measure the effectiveness of their podcast and other advertising campaigns, measuring conversions both online and off. Our tools can isolate conversion data by creative, audience, channel and much more.

whitePaper | December 29, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. This guide features the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.

whitePaper | December 30, 2019

Social media has become a standard way of life, as evidenced in the 22% increase in usage within the past year. This is more than a simple media consumption habit. A typical Facebook, LinkedIn, Twitter or Instagram user is actively engaged with their social network multiple times daily, which is promising for brands who are active on social media platforms.