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Advertising and media campaign

March 12, 2017

The present Comparative Study provides for results of the work performed and the relevant findings within the project "Political advertising and media campaign during the pre-election period", commissioned by the OSCE Mission to Montenegro, under the project number 2700395. As required in the Terms of Reference, this Study represents a part of the project "Support to Media Institutions, Information Pluralism, Freedom of Media and Safety of Journalists in Montenegro". The aim of the Comparative Study is to assist the Agency for Electronic Media in improving the legal framework by producing a comparative analysis of the legal frameworks in seven OSCE and Western Balkan region countries related to the political advertising and media campaign during the pre-election period. The final objective of the project is to improve the quality of the media legal framework regulating political advertising.

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Oracle | Datalogix

Datalogix is now part of Oracle and provides marketing infrastructure for the data-driven era by connecting digital advertising to offline sales. We help leading brands reach audiences of buyers across display, video, mobile and social. DLX ROI® is the industry standard for measuring the offline sales lift resulting from digital marketing campaigns. The Company’s expertise spans the major consumer segments, including Retail, CPG, and Automotive.In the last three years, Oracle | Datalogix has created some of the industry’s biggest advancements in digital targeting and measurement and is recognized as the industry standard for accuracy and accountability. What’s more, within a two-year span, we doubled revenue and staff and expect to do the same in the next two years. We have created unparalleled career opportunities for DLX team members, too.

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Advertising and media campaign