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. https://advertising.report/Resources/Whitepapers/671c0a2f-09d5-4c29-b82e-8fbc09f282f2_edu.pdf
whitepaper
SHARESHARESHARE
EFFECTIVENESS OF PAID SEARCH ADVERTISING: EXPERIMENTAL EVIDENCE
Internet advertising has been the fastest-growing marketing channel in recent years, accounting for roughly $60 billion of spending in the United States alone in 2015. The rise of digital advertising has been dramatic – more than doubling over the past five years alone. Paid search, in which advertisements are placed alongside search results, comprises the largest share of online advertising expenditures. DOWNLOAD