Embedding Artifical Intelligence across the Sales and Marketing Value Chain

whitePaper | December 30, 2019

Social media has become a standard way of life, as evidenced in the 22% increase in usage within the past year. This is more than a simple media consumption habit. A typical Facebook, LinkedIn, Twitter or Instagram user is actively engaged with their social network multiple times daily, which is promising for brands who are active on social media platforms.

whitePaper | December 29, 2019

Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image, a supplementary task that can be isolated from the main business of product management. This note provides an alternative perspective, arguing that: Branding is a strategic point of view, not a select set of activities.

whitePaper | November 1, 2022

Advertising investment is forecast to grow by 8.7% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from close to 60 markets globally, now anticipates US$738.5 billion will be spent worldwide in this July ‘reforecast’. This reforecast of media investment is released in the context of escalating media price inflation, geopolitical tension, upcoming key elections, and one of the most anticipated global sports events of the year, the FIFA World Cup coinciding with the peak ‘holidays season’ for the first time.

whitePaper | October 10, 2022

As the ad tech industry is readying itself for a new privacy-centric future, the key question is: in a world without ad trackers, how can advertisers continue to reach their target audiences at scale?

whitePaper | March 6, 2022

Influencer marketing as part of the advertising industry has grown significantly in recent years, becoming one of the most popular and effective forms of online advertising. The fastgrowing market of influencers comes with potential risks for consumers and creates several challenges for regulators. T

whitePaper | December 8, 2021

Today, enterprises are undergoing a rapid digital transformation. As the world embraces a post COVID-19 work scenario, companies are innovating their marketing and sales strategy to fit the scene. For any business to jump off the books, adoption of new technologies is imperative. Now more than ever, imagination is important for devising and executing novel ways to bridge the gap of demand and supply. Innovative strategies that are effective are always catalysed by technology - specifically automation. The power of AI enables organizations to scale and accelerate business functions. This results in efficiency and efficacy. The applications of artificial intelligence are endless. It is on thought leaders and decision-makers to understand and internalise the concept to think of new, innovative ways of decimating business issues, generating additional streams of revenue and gaining a competitive edge. Enterprises which adapt and adjust their business models to incorporate digital technologies, re-imagine their customer journeys for the current and future needs, and implement AI solutions are the economic Moghuls of tomorrow.