AD NETWORKS

Embedding Artifical Intelligence across the Sales and Marketing Value Chain

December 1, 2021

Embedding_Artifical_Intelligence
As expectations of customers evolve rapidly due to their everyday interactions with big tech companies, the sales and marketing function across industries is striving to deliver carefully curated, hyper-personalized experiences to consumers. Success in today’s experience economy largely depends on ensuring customer-centricity throughout the customer lifecycle. However, creating better emotional connections with customers may prove to be a daunting exercise considering the explosion of data, lack of in-house data and analytics expertise, decreasing attention spans of consumers, and shrinking marketing budgets.

Spotlight

MESH Interactive Agency

MESH Interactive Agency is an full-service Boston-based content marketing agency creating customer-centric marketing strategies, content and experiences for US and international technology brands across integrated channels. Integrating business strategy, advanced content marketing development, and tactical engagement, MESH is truly a full service agency. We live for the challenge of creating your next BIG IDEA, whether it is wrapping your head (and arms) around the process of marketing automation, developing your content marketing strategy, envisioning a ground-breaking tactical marketing campaign, or helping you create your brand vision.

OTHER WHITEPAPERS
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Integrated media plan 2019

whitePaper | November 12, 2019

Founded in 1880 as the American Society of Mechanical Engineers, ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community develop solutions to benefit lives and livelihood.

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IAB-Europe Digital Ad effectiveness White Paper

whitePaper | November 11, 2019

The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased this pace of change. In order to understand how the industry measures digital ad effectiveness and how digital media contributes to advertising success, this white paper collates a range of industry measurement approaches along with general research findings and learnings. The white paper also provides guidance and considerations, based on these learnings, for campaign measurement.

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The Marketer’s Identity Crisis

whitePaper | December 1, 2021

In an increasingly cookie-less world, understanding a consumer’s complete digital footprint is difficult enough; delivering relevant marketing messages to them as they cross channels can seem almost impossible. The only way that savvy marketers can overcome this problem is by having an approach that resolves consumer identity across all touch points — both digital and offline. This whitepaper presents Neustar’s authoritative identity methodology, which provides a single, consistent view of consumers, no matter the channel or device. You’ll learn:

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Rate card 2020

whitePaper | February 4, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

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Measuring true impact in digital travel advertising

whitePaper | January 5, 2020

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not.

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How Brands Like Denny’s, Goodwill and Walmart are Using Audience Targeting to Increase Store Visitation

whitePaper | December 20, 2019

Mobile has changed the way we think about digital audiences. Before the advent of the ubiquitous mobile phone, traditional marketing and advertisement strategies that were “location based” had a very different meaning than “locationbased marketing” does today. Options for location-based mobile audiences have expanded far beyond the simple geo-fence campaign, and offer both sophisticated targeting options and insights on reaching the consumer on their mobile device with the right message at the right time.

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Spotlight

MESH Interactive Agency

MESH Interactive Agency is an full-service Boston-based content marketing agency creating customer-centric marketing strategies, content and experiences for US and international technology brands across integrated channels. Integrating business strategy, advanced content marketing development, and tactical engagement, MESH is truly a full service agency. We live for the challenge of creating your next BIG IDEA, whether it is wrapping your head (and arms) around the process of marketing automation, developing your content marketing strategy, envisioning a ground-breaking tactical marketing campaign, or helping you create your brand vision.

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