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Marketing Kit Email Marketing

September 20, 2017

Before we even start, let’s ask: Is email marketing for your small business even worth doing? Yes and no. Yes, if you do it well. No, if you take the path of mediocrity. Sure, tools can make email marketing easier, but it’ll still take time and effort. Before you invest any precious time into email marketing, take on the mindset that “good enough” isn’t good enough. Countless small businesses send out countless emails every day. If you were to sift through campaigns and results (as I do), the mountains of data would suggest two breeds of email campaign: the outstanding and the invisible. Your emails need to be outstanding.

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