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. https://advertising.report/Resources/Whitepapers/3aeaaa13-fabd-4697-8ef3-0763210b7126_Thought_Leadership_Paper_Online_Display_Advertising_DMA_Institute.pdf
whitepaper
SHARESHARESHARE
ONLINE DISPLAY ADVERTISING
Since becoming the primary choice for digital advertisers in the 1990’s, online display’s evolution has seemingly reached a plateau. Little has changed except for the creation of various ad formats and the introduction of rich media effects. Online display, in essence, is still based on fixed formats on a webpage reserved for pre-defined banners with original sizes such as Leaderboards, IMU etc. still dominating what is delivered. DOWNLOAD