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. https://advertising.report/Resources/Whitepapers/5865daff-2149-4be5-8f36-0c08d4940fb5_UK_Amazon_Playbook_V5 (1).pdf
whitepaper
SHARESHARESHARE
THE AMAZON ADVERTISING PLAYBOOK 2019  UK
A trend set to continue with growing investment in expansion and the advent of Alexa-dominated voice search. Close to half of product searches either originate on Amazon or head directly there via Google, and for users with a Prime membership the likelihood of even considering other e-retailers drops decisively. All of which means that e-commerce advertisers who remain fixated on traditional search engines are losing touch with an ever-growing wedge of their customer base. DOWNLOAD