The Display Advertising Playbook

whitePaper | November 7, 2022

The trend report explores the boundary between the digital and physical; how does a medium like out of home (OOH) relate to the metaverse? We discuss how OOH is developing and how brands can share sustainable and believable content within the traditional media space as well as in the emerging metaverses. Dentsu also predicts that omnichannel planning will be a key driver of the growth of (D)OOH.

whitePaper | March 20, 2023

Ever since the early 1970s, when the California Supreme Court ruled in favor of Jacoby and Meyers’ right to promote their business, advertising in the legal profession has become an accepted practice. The US Supreme Court’s extension of this right to all states in 1977 made the practice of self-promotion for lawyers a universal one. Inevitably, however, with the advent of the internet and the proliferation of digital technology, the legal marketing landscape has changed over the last few years. Whilst of course, relying on word of mouth and referrals are still some of the most popular ways of attracting new clients, if you’re not taking advantage of powerful and modern marketing methods, tools and platforms, it could mean your law firm is losing clients and revenue to better-equipped competitors.

whitePaper | October 10, 2022

As the ad tech industry is readying itself for a new privacy-centric future, the key question is: in a world without ad trackers, how can advertisers continue to reach their target audiences at scale?

whitePaper | November 30, 2021

The IAB Data Center of Excellence is an independently funded and staffed unit within the IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them. IAB Data Center of Excellence is focused on

whitePaper | November 30, 2022

Header bidding has become an essential component of most publishers’ ad monetisation strategy, allowing for better inventory fill rates and higher revenue. But just because header bidding is driving more spend to publishers doesn’t mean it can’t be optimised further. This white paper shares 5 metrics publishers should keep an eye on when evaluating the health of their header setup for maximum yield.

whitePaper | September 23, 2022

You have quality content and a highly engaged audience on your site. You are a line item on every Fortune 100’s marketing plan. You opened up your site to programmatic demand because of what the technology promised to offer: “target the right user, at the right time, for the right price.” And it has delivered on that promise for both you and your advertisers. But your CPMs have been declining for a decade. Your display ads have become almost worthless, you’ve tried adding new units like video and native to the mix. Now your site is bloated, load times are unbearable, and your core audience is noticing. You feel helpless to turn it around.