helloU
Prior to helloU.com's launch in Feb 2014, helloU originally owned a student sampling and direct marketing business. With advertising rights for over 2/3 of student rooms in the UK, helloU produced and placed the official welcome parcel for 130 Universities direct into 330,000 student bedrooms. Each parcel contained product samples, print advertising from major UK brands and 40% of students signed up to an online portal for further promotions.