The Status Network A strategy towards mass adoption of Ethereum

Status is an open source messaging platform and mobile interface to interact with decentralized applications that run on the Ethereum Network. This document presents a utility network token for Status, the first ever mobile Ethereum client built entirely on peer-to-peer technologies. The messenger form-factor is chosen to make Ethereum feel as familiar as possible to the average smartphone user while providing a flexible platform for DApp developers, aimed to maximise the amount of daily use of Ethereum’s public blockchain.

Spotlight

Jordan Advertising

We are travel and tourism marketing specialists. We understand that travel decisions aren’t random, and we know how to inspire visitors to choose your destination. The success of our method is built on listening—we listen to your business challenges, the needs of travelers, comprehensive research, and the ideas of our expert team. When combined properly, the information becomes an invaluable tool designed specifically to influence travel behavior.

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A Global Threat to Enterprises: the Impact of AD Attacks

whitePaper | November 15, 2022

Don't wait for a billion-dollar IT bill. Get the Tenable guide by Microsoft MVP Sylvain Cortes for a crash course in the cyber risks you need to address today and the catastrophic cases of companies that failed to. 15 corporate breaches that cost household names billions 3 best practice checklists to harden your AD security 5 high-level cyber risks that leaders must address

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State of Inbound Marketing Trends

whitePaper | December 9, 2022

In 2022, as marketers meet audiences where they are, they are increasingly on the pages of individual creators. TikTok influencers, Reels creators, and YouTube personalities are dominating digital engagement, creating and producing consistent, high-quality content that rivals major brands.

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How to Create a Successful DOOH Advertising Campaign: What It Takes to Get Attention

whitePaper | October 5, 2022

What does it take to get attention with DOOH advertising? Advertising outdoors should be simple. People walk around the streets with their eyes open. If you put something in front of them, they’ll probably see it – or at least see enough of it to know not to bump into it. The trouble is, unless whatever is in front of them is worth seeing – eye-catching, engaging, and memorable – thirty seconds later, they have no recollection of what they saw. One day later, they probably don’t even remember being on that street.

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The rise of digital audio advertising

whitePaper | December 18, 2019

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that they now see digital audio as a key part of their integrated media strategies.

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Mobile Advertising and the Impact of Apple’s App Tracking Transparency Policy

whitePaper | April 26, 2022

Apple’s introduction of App Tracking Transparency (“ATT”) has drawn substantial commentary. Some see ATT as disruptive and self-serving, while others view it as a privacy-preserving tool that is ushering in a new era of advertising. However, the commentary often betrays a lack of understanding of what ATT is and what it is not, and draws speculative conclusions about its impact.

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Trends in Health Advertising

whitePaper | May 24, 2022

Today’s pharma marketers are adapting their advertising strategies and investments in a world of digital choice. By embracing new online video and digital audio channels, advertisers are taking advantage of more precise targeting tactics, more efficiently reaching key patients and HCPs, and improving the overall ROI of their marketing investments.

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Spotlight

Jordan Advertising

We are travel and tourism marketing specialists. We understand that travel decisions aren’t random, and we know how to inspire visitors to choose your destination. The success of our method is built on listening—we listen to your business challenges, the needs of travelers, comprehensive research, and the ideas of our expert team. When combined properly, the information becomes an invaluable tool designed specifically to influence travel behavior.

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