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. https://advertising.report/Resources/Whitepapers/56b5472c-858d-44d5-8863-303a6671e0d9_Gartner MQ for Digital Marketing Hubs Feb 2017.pdf
whitepaper
SHARESHARESHARE
WHAT ARE DIGITAL MARKETING HUBS?
Marketers and advertisers are all racing to deliver a personalized digital experience for consumers at scale. To do this the right way, marketing professionals must integrate and coordinate data across multiple channels and devices at a quick clip and in real time. More often than not, they are able to accomplish this through digital marketing hubs or DMHs. A digital marketing hub is defined as the process that offers marketers a fixed access to content, analytics, and data in order to automate execution and optimize multiple channels, campaigns, and conversations in both online and offline experiences. While a digital marketing hub is often offered alongside other applications in a cloud, extensibility is a primary benefit of this service. DOWNLOAD