What is Social Video Advertising?

whitePaper | June 7, 2022

Over-the-top television and streaming audio offer consumers a rich array of on-demand content options, and the list of platforms and programs that serve up those options are increasing all the time. As streaming builds momentum with audiences, and as advertisers gain experience with the medium, TV and audio are increasingly becoming data-driven advertising channels.

whitePaper | November 1, 2022

60% of people can’t remember the last advertisement they saw.1 While analytics and data have made it easier than ever to target and reach highly-qualified customers online, the proliferation of advertisements and the fragmentation of media have made it harder to connect with HCPs and patients. In today’s environment of overstimulation, healthcare marketers need to serve advertisements that add value to their targets’ lives rather than distracting from them.

whitePaper | January 27, 2020

This year, digital out-of-home (DOOH) advertising is forecasted to capture 40% of OOH ad spending, representing a global advertising spend of $16 billion and making OOH the only traditional advertising category that’s still growing strong.

whitePaper | March 15, 2023

In the wake of a looming recession, retail sales are falling and consumer spending is on the decline. In these tough times, marketers have to think smart if they want to generate a maximum return on investment from their ad dollars. How can you ensure that your upcoming campaigns generate the best outcomes for your audiences? Our new recession report will help you develop successful campaigns that maximize your return on marketing investment during an economic downturn. With an emphasis on consumer mindset, this guide highlights purchase patterns, outlines opportunities for growth and explains why contextual advertising is the best solution to tackle the uncertain future of digital advertising.

whitePaper | September 2, 2022

The eSports industry has been the beneficiary of a huge shift in consumer behavior as a result of the pandemic. We have seen incredible surges in popularity across eSports participation and viewership. Not sure how to approach the multi-billion dollar industry? We have your back! This guide is intended for eSports noobs to help understand the ins and outs of the industry.

whitePaper | November 15, 2022

Don't wait for a billion-dollar IT bill. Get the Tenable guide by Microsoft MVP Sylvain Cortes for a crash course in the cyber risks you need to address today and the catastrophic cases of companies that failed to. 15 corporate breaches that cost household names billions 3 best practice checklists to harden your AD security 5 high-level cyber risks that leaders must address