Why Your Marketplace Needs an Ad Program

whitePaper | September 6, 2022

Organizations have been placing increasingly more emphasis on making data-driven marketing decisions in recent years. Especially since the onset of COVID-19, the demand for insights on how to craft the optimal marketing budget allocation plan has risen markedly. Marketers rely on guiding principles like Marketing Mix Modeling (MMM) to determine which marketing channels will drive the highest return and optimize marketing budget allocations to maximize business outcomes.

whitePaper | November 26, 2019

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

whitePaper | December 20, 2019

Mobile has changed the way we think about digital audiences. Before the advent of the ubiquitous mobile phone, traditional marketing and advertisement strategies that were “location based” had a very different meaning than “locationbased marketing” does today. Options for location-based mobile audiences have expanded far beyond the simple geo-fence campaign, and offer both sophisticated targeting options and insights on reaching the consumer on their mobile device with the right message at the right time.

whitePaper | December 8, 2021

Today, enterprises are undergoing a rapid digital transformation. As the world embraces a post COVID-19 work scenario, companies are innovating their marketing and sales strategy to fit the scene. For any business to jump off the books, adoption of new technologies is imperative. Now more than ever, imagination is important for devising and executing novel ways to bridge the gap of demand and supply. Innovative strategies that are effective are always catalysed by technology - specifically automation. The power of AI enables organizations to scale and accelerate business functions. This results in efficiency and efficacy. The applications of artificial intelligence are endless. It is on thought leaders and decision-makers to understand and internalise the concept to think of new, innovative ways of decimating business issues, generating additional streams of revenue and gaining a competitive edge. Enterprises which adapt and adjust their business models to incorporate digital technologies, re-imagine their customer journeys for the current and future needs, and implement AI solutions are the economic Moghuls of tomorrow.

whitePaper | September 23, 2022

You have quality content and a highly engaged audience on your site. You are a line item on every Fortune 100’s marketing plan. You opened up your site to programmatic demand because of what the technology promised to offer: “target the right user, at the right time, for the right price.” And it has delivered on that promise for both you and your advertisers. But your CPMs have been declining for a decade. Your display ads have become almost worthless, you’ve tried adding new units like video and native to the mix. Now your site is bloated, load times are unbearable, and your core audience is noticing. You feel helpless to turn it around.

whitePaper | April 26, 2022

Apple’s introduction of App Tracking Transparency (“ATT”) has drawn substantial commentary. Some see ATT as disruptive and self-serving, while others view it as a privacy-preserving tool that is ushering in a new era of advertising. However, the commentary often betrays a lack of understanding of what ATT is and what it is not, and draws speculative conclusions about its impact.