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Social Media Advertising

Amobee, ID5 | September 06, 2022

ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimised cross-screen performance, announce that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of 95% while reducing CPA by 23% for a recent direct-response, cross-device display campaign. Nearly 50% of UK traffic is currently unaddressable due to restrictions on third-party cookies in Safari, Firef...

globenewswire | March 05, 2020

LumenAd, provider of a leading advertising management platform that organizes data from across the digital advertising ecosystem, today announced the close of a $2 million seed funding round led by Next Frontier Capital, a venture fund focused on partnering with mission-driven entrepreneurs to build Montana-based technology companies of impact. Other investors participating in the round included Alan Frazier (Founder and Chairman of Frazier Healthcare Partners), David Given (Partner at Blue Poin...

thenational | February 09, 2020

PLANNING a trip to the cinema in the near future? You'll soon have to sit through pro-Union propaganda before you get the chance to enjoy the movie. The upcoming cinema ads are part of UK Government campaign to boost support for the United Kingdom in Scotland, using adverts that list the so-called "greatest hits" of the Union. Early reports indicate that as much as £5 million of taxpayer's cash will be hammered into a year-long media blitz that aims to tackle rising suppo...

Advertiser Platforms

MGID | September 17, 2022

MGID, the global advertising platform, has today announced the appointment of Sara Buluggiu as VP of Publisher Business Development, and Sergio Vives as Global Head of Publisher Acquisition, to drive the company’s European expansion. Buluggiu brings a wealth of international digital media experience, with previous roles including Digital Director at Starcom, and VP, Regional Director Italy, Spain and MENA at Magnite, where she launched its Middle East offering and successful...