Wikot

Retargeting

Apple | June 07, 2022

The marketing community expects tougher policy enforcement in programs like Private Realy, Apple’s way of hiding IP addresses which are internet signals that marketers use to track consumers across the web. Apple might create even more opportunities for its ad business. Developers will have to go through Apple to run effective campaigns on its devices. “The likelihood is pretty high that Apple is going to announce something around Private Relay being alwa...

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DeepIntent | January 12, 2023

DeepIntent, the leading healthcare advertising technology firm designed to influence improved patient health and business results, accomplished a key milestone, attaining growth for the fifth straight year and a triple-digit growth rate across CTV campaigns. The firm added more than 100 employees in 2022, outpacing the expansion of the healthcare advertising industry as a whole, as pharmaceutical marketers increasingly embraced digital advertising, notably on CTV. In 2022, CTV spe...

Adomni | September 03, 2020

Adomni, is teaming up with Niio, the premium video and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber's cartop advertising network, Uber OOH powered by Adomni, that launched this past February. "We saw a special opportunity to utilize captivating digital artworks to bring color, positive energy and creative inspiration to the huge audiences that Uber OOH reaches," said Adomni CEO, Jonathan...

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UK advertising | December 15, 2021

The UK advertising watchdog has taken the crypto industry to task for “widespread” problems with misleading and irresponsible ads, issuing rulings against several of the sector’s biggest firms, including Coinbase and eToro. The Advertising Standards Authority on Wednesday released formal rebukes to seven firms for breaching UK ads industry standards with a wide range of promotions, from online campaigns to endorsements by social media influencers. Papa John’s, the pizza c...