Internet Advertising Revenue Report

whitePaper | November 26, 2019

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

whitePaper | December 29, 2019

Display advertising is an online form of advertising similar to billboards, television ads and print ads. The ad has a simple concept and instantly provides the viewer with upfront information about the product or service. A display ad is embedded into a web page and consists of images and text. It can include sounds, animation or video to attract more attention, or with the help of some programming, can be highly interactive. HTML code is used to instruct a web server to load the specified website when the display ad is clicked on. Revenue for display advertising is usually earned on a cost per click (CPC) basis.

whitePaper | November 1, 2022

Advertising investment is forecast to grow by 8.7% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from close to 60 markets globally, now anticipates US$738.5 billion will be spent worldwide in this July ‘reforecast’. This reforecast of media investment is released in the context of escalating media price inflation, geopolitical tension, upcoming key elections, and one of the most anticipated global sports events of the year, the FIFA World Cup coinciding with the peak ‘holidays season’ for the first time.

whitePaper | November 30, 2021

The IAB Data Center of Excellence is an independently funded and staffed unit within the IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them. IAB Data Center of Excellence is focused on

whitePaper | September 2, 2022

The eSports industry has been the beneficiary of a huge shift in consumer behavior as a result of the pandemic. We have seen incredible surges in popularity across eSports participation and viewership. Not sure how to approach the multi-billion dollar industry? We have your back! This guide is intended for eSports noobs to help understand the ins and outs of the industry.

whitePaper | December 4, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. This guide features the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.