Addis

searchenginejournal | January 30, 2020

Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads. Here’s a recap of what’s new with Microsoft Advertising for the month of January 2020. Microsoft’s RSAs, which have been in open beta since September 2019, are now available worldwide for all advertisers. RSAs allow advertisers to provide up to 15 possible headlines and 4 possible descriptions. Microsoft will take tho...

Programmatic Advertising

Hivestack, Clear Channel Outdoor Holdings, Inc. | September 21, 2021

Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) one of the world's largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically through the Hivestack SSP, in addition to direct, across CCOA's nationwide digital footprint in the U...

Advertiser Campaign Management

Irish Spring | February 07, 2022

Irish Spring is debuting its first-ever Big Game commercial to help guys across America discover exactly where great smells come from. The new commercial, entitled, "Welcome to Irish Spring," follows our less than fresh smelling hero as he comes across the lush, clean land of Irish Spring. But what begins as a blissful adventure, quickly transforms into something unforeseen. Irish Spring is all about nice smells, and the magical, nice-smelling world it has dreamt up in t...

Advertiser Platforms

Business Wire | June 09, 2023

InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new Chief Technology Officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience with InMobi, Pall will play a crucial role in elevating the company's technology roadmap, spearheading innovation initiatives, and driving growth in an ever-evolving and competitive market. "We ar...