Axcess Worldwide

Programmatic Advertising

Roku Inc, Matterkind | September 24, 2021

Roku, Inc. announced the expansion of its Canadian TV advertising offering with the introduction of the OneView advertising platform. OneView provides advertisers with a self-serve platform, leveraging TV identity data from the Roku streaming platform, to manage advertising across TV streaming, desktop, and mobile campaigns. Roku signed Matterkind, an IPG affiliate company, as the first Canadian OneView campaign partner. “With half of Canadian TV streamers regularly using ad...

Ad Tech and Martech

Fox | March 28, 2022

Fox is set to launch a platform called ‘Atlas’ to assist brands with their ad targeting in digital video. The announcement was made at Fox’s Content Drives Commerce Brand Partnership Summit on March 23. Marketers are looking for new ways to approach their customers amid third-party data crackdowns. Atlas will initially roll out as two different products: Fox Navigator and Fox Shield. Fox Navigator will allow brands to contextually align their ads with their targe...

canadafootballchat | January 22, 2020

Since the adoption of the internet as our main source of media consumption, television, and subsequently, television advertising has taken a hit. There is one event that bucks this trend: The Superbowl. The Super Bowl LIV will kick off on the second of February with over 100 million Football enthusiasts watching the game. This is a fantastic opportunity for the biggest brands to target their audience. A culture has emerged where many, especially younger, viewers tune in just to see the 30 second...

Ad Networks

Kevel | December 08, 2020

Adzerk, whose APIs help clients build custom digital ad platforms, has raised $11 million up in subsidizing as a component of a Series A round. With the new subsidizing, Adzerk is rebranding to "Kevel," while inclining toward the prospering business sector for advanced organizations hoping to fabricate, keep up and control in-house advertisement adaptation stages. Specifically Kevel helps a wide scope of digital publishers, social networks and e-commerce m...