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Comscore | October 28, 2021
Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, Comscore Activation audiences, spanning demographics, personas and cross-platform media consumption, are now available for the first time for DOOH prog...
bnn | January 13, 2020
Lithuanian public broadcaster LRT reported over the weekend that Beata Nicholson is a well-known TV show host and author of a number of cook books. She has over 200,000 followers on Facebook with whom she shares daily photos and videos from her life as well as advise about food and best products for cooking. We are living in a «recommendation economy», she says, where someone’s advice is the most potent form of advertising. There are about 300 individuals in Lithuania with a la...
Google | June 30, 2020
Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.This move comes only two months after Google made shopping ads free in the ‘Shopping’ tab. All together that’s a lot of free promotion available to retailers.Following a dramatic increase in online shopping, Google says it has become “crucial” to connect consumers with the best merchants for their needs.That&rsquo...
Brand Marketing
National Advertising Division | March 01, 2022
The National Advertising Division (NAD) of BBB National Programs determined that Niantic, Inc. was able to support claims pledging charitable donations to "Black gaming" as well as social and racial justice organizations. Niantic, a software development company, claimed on its website: We'll be donating Niantic proceeds from Pokémon GO Fest 2020 ticket sales, committing a minimum of $5 million. Half of the proceeds donated will be...
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