Big Bang Ads

nypost | April 02, 2020

While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

Social Media Advertising

SAP, GumGum | September 07, 2022

GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly boost brand awareness. Led by OMD Hamburg, a leading media agency, the campaign successfully improved brand perception of SAP as a trusted business by +7ppts, and as a company th...

Display Advertising

T-Systems International | April 20, 2021

Concerns around online activities, such as cybersecurity, data privacy, and transparency, are affecting digital marketing. Blockchain technology will help in the stabilization of customer trust in the digital world. It will increase the credibility of online ads, brand honesty, cross-promotion with influencers, and reward customers for data sharing. Due to the monopoly or duopoly, platform companies such as Facebook pose threats to multiple industry leaders in digital marketing. F...

Advertiser Campaign Management

Marin Software | February 06, 2023

Marin Software has recently announced its integration with Yahoo's platform to enhance its ad campaign optimization and purchase for advertisers, offering Yahoo DSP campaigns inside its MarinOne platform. This integration will make it easier for advertisers to measure, manage, and optimize channel campaigns in one place. Yahoo's demand-side platform (DSP) offers access to premium inventory from the industry's top publishers, ad exchanges, supply-side platforms (SSP),...