BrandManager

adweek | February 28, 2020

U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

Ad Tech and Martech

Sustainable Skylines, VELARY | June 16, 2022

Sustainable Skylines, an advertising technology company reinventing aerial advertising with hybrid drone technologies and advanced data analytics, has emerged from stealth mode. They have formally announced an exclusive partnership with the aviation technology company and drone manufacturer, VELARY. This partnership will continue the collaboration of the two companies on building world-class drone advertising solutions. The exclusive nature of the partnership solidifies both companies' stake...

Ad Networks

PR Newswire | October 12, 2023

Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named as a premier launch partner for Microsoft Advertising Network for retail. Now, retailers can launch a profitable retail media program quickly to generate incremental sales and unlock additional high-margin revenue with high-quality ads. The Microsoft Advertising Networ...

Advertiser Platforms

prnewswire | June 12, 2023

Among automotive advertisers, connected TV (CTV) now accounts for nearly seventy percent (68%) of global video impression share in 2022, an increase of 100% compared to 2019 – with mobile and desktop steadily declining year-over-year (YoY). That's according to a new automotive vertical benchmarks report released today by Innovid (NYSE: CTV), an independent advertising platform for the delivery, personalization and measurement of converged TV across linear, CTV and digital. <...