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Display Advertising, Mobile Advertising
Clinch | January 20, 2023
Clinch, a leader in dynamic ad serving and personalization and the creator of Flight Control, the Omnichannel Campaign Activation Platform, recently announced the launch of the Figma-Clinch Exporter Plugin, which allows designers to import the Figma designs into Flight Control for efficient dynamic ad creation. Flight Control provides users with complete freedom and command over every aspect of the campaign activation process, including ad serving, creative authoring, and mappin...
Ad Tech and Martech
Viant | September 13, 2022
Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the results of their Total Economic Impact™(TEI) Study conducted by Forrester Consulting. Results revealed that a composite brand – based on data from four Viant customers, demonstrated a 143% return on investment over three years when consolidating ad spend on Viant’s Adelphic DSP. Viant commissioned Forrester Consulting to conduct a Total Economic Impact&tr...
pmlive | January 22, 2020
The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers. The addition of 21GRAMS to the group’s roster also complements W2O’s three most recent acquisitions Arcus Medica, ISO. health and Radius Digital Science. “21GRAMS is a true innovator, offering something different and more profound than its competitors. The agency’s philosophy that the work can and should tap i...
itproportal | January 27, 2020
Google is facing further scrutiny from lawmakers and law enforcement agencies in the US as a joint investigation into its advertising practices continues. According to Reuters, US state attorneys general will discuss Google’s possible advertising monopoly with the representatives of the Department of Justice. Allegedly, they’re investigating if Google’s advertising practices are harming consumers. They could even “join forces”, as the Wall Street Journal suspects. T...
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