Home > Companies > Reprise Digital

Reprise Digital

reprisedigital.com
Reprise is re/creating digital marketing to finally work like it should. No more siloed platforms, generic campaigns or opaque analytics. Consumers and brands deserve better. Our diverse team of specialists provide audience-first, end-to-end solutions that creatively break through, unify channel strategies, and build on our heritage of performance. We’re backed by the global pedigree of IPG Mediabrands and operate in 71 offices in over 40 countries with 2,300 team members. We invite you to join us to create a digital world others have yet to imagine.

C-Suite On Deck

Responsive image

Q&A with Pierre Babineau, Director of Digital Strategy at Reprise Digital

MEDIA 7 | November 11, 2020

Pierre Babineau, Director of Digital Strategy at Reprise Digital has been developing and implementing client-acquisition funnels and marketing strategies for SMBs, large corporations and nonprofits from various industries over the last 7+ years. Earlier in his career, Pierre ran his own agency out of Moncton, NB where he delivered digital deployment strategies for small businesses and tourism organizations, leveraging owned, paid and earned media across all marketing channels. Having a background in strategic planning has allowed Pierre to develop a very analytical, critical thinking approach when faced with problems and opportunities. Media 7: What do you consider as your strengths? Pierre Barbineau: What I consider to be my strengths depends upon context, as strengths can be interpreted differently through various aspects of life. My passion around all things leadership is what gets me up in the morning. I enjoy working with my team, coaching them, and seeing them grow. With my somewhat strange and particular background, I strongly believe that leaning on my past learnings and experiences in order to help someone else grow is such a blessing! When it comes to everything digital marketing, I’m mostly self-trained. I know that my professional life would have been easier with a mentor, so I strive to always be available to anyone who wants to learn - whether they report to me or not. In terms of my own personal strength, my curiosity has certainly allowed me to reach far beyond what I would have expected. I’m constantly hungry to learn and understand new things. I cannot simply accept something for what it is; I need to understand what makes it tick. This is so important in understanding a fully integrated, consumer-first marketing strategy, as there are a multitude of tools, platforms, behaviours and challenges to explore. Here is a recent example: my latest obsession is understand

Read More

Events

Related News

HOW CAN LUXURY & FASHION BRANDS ADAPT TO A WORLD IN CONSUMER LOCKDOWN?

fashionunited | March 26, 2020

news image

The past month has seen a drastic shift in consumers lifestyles, and naturally brands must consider how to adapt their strategies to respond to both this change and the aftermath. Using recent data provided which tracks global Luxury and Fashion consumer perceptions relating to the Covid-19 outbreak we here at Entsight have provided here some insightful recommendations for the steps Luxury and Fashion brands can take. The audience data here is based on three groups of global consumers, those who...

Read More

CMO Strategy

INTEGRAL AD SCIENCE APPOINTS KHURRUM MALIK AS CHIEF MARKETING OFFICER

Integral Ad Science | November 29, 2022

news image

Integral Ad Science (Nasdaq: IAS) today announced the appointment of Khurrum Malik as Chief Marketing Officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy. Malik will be based in New York and report directly to Yannis Dosios, Chief Commercial Officer. Malik is a technology marketing leader with a broad range of experience driving growth for public and private companies. Most recently, Malik was Head of ...

Read More

Ad Networks

YOUTUBE IS RUNNING ADS ON NON-MONETIZED CHANNELS

YouTube | November 24, 2020

news image

YouTube creators are fuming over a change to the site's terms of service stating ads will be shown on channels that haven’t opted into monetization It's not simply the advertising that isn't agreeing with makers, it's YouTube's decision not to pay non-monetized channels for serving ads. Customarily, creators would need to join the YouTube Partner Program to permit ads to be served on their channel. The principle advantage of ...

Read More

Ad Networks, Ad Tech and Martech

BUSINESSES INCREASE SPEND ON DIGITAL ADVERTISING BUT SHIFT PLATFORM PRIORITIES

Business Wire | July 17, 2023

news image

Emburse, the global leader in spend optimization, released new information today about corporate online advertising spend in May 2023. The data reveals that despite macroeconomic concerns, companies are on track to spend more on search and social advertising in 2023 than in 2022. As companies seek ways to be more efficient with their budgets, they are shifting which platforms they prioritize with their ad dollars, but have not slowed ad spending overall. According to the data re...

Read More
news image

HOW CAN LUXURY & FASHION BRANDS ADAPT TO A WORLD IN CONSUMER LOCKDOWN?

fashionunited | March 26, 2020

The past month has seen a drastic shift in consumers lifestyles, and naturally brands must consider how to adapt their strategies to respond to both this change and the aftermath. Using recent data provided which tracks global Luxury and Fashion consumer perceptions relating to the Covid-19 outbreak we here at Entsight have provided here some insightful recommendations for the steps Luxury and Fashion brands can take. The audience data here is based on three groups of global consumers, those who...

Read More
news image

CMO Strategy

INTEGRAL AD SCIENCE APPOINTS KHURRUM MALIK AS CHIEF MARKETING OFFICER

Integral Ad Science | November 29, 2022

Integral Ad Science (Nasdaq: IAS) today announced the appointment of Khurrum Malik as Chief Marketing Officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy. Malik will be based in New York and report directly to Yannis Dosios, Chief Commercial Officer. Malik is a technology marketing leader with a broad range of experience driving growth for public and private companies. Most recently, Malik was Head of ...

Read More
news image

Ad Networks

YOUTUBE IS RUNNING ADS ON NON-MONETIZED CHANNELS

YouTube | November 24, 2020

YouTube creators are fuming over a change to the site's terms of service stating ads will be shown on channels that haven’t opted into monetization It's not simply the advertising that isn't agreeing with makers, it's YouTube's decision not to pay non-monetized channels for serving ads. Customarily, creators would need to join the YouTube Partner Program to permit ads to be served on their channel. The principle advantage of ...

Read More
news image

Ad Networks, Ad Tech and Martech

BUSINESSES INCREASE SPEND ON DIGITAL ADVERTISING BUT SHIFT PLATFORM PRIORITIES

Business Wire | July 17, 2023

Emburse, the global leader in spend optimization, released new information today about corporate online advertising spend in May 2023. The data reveals that despite macroeconomic concerns, companies are on track to spend more on search and social advertising in 2023 than in 2022. As companies seek ways to be more efficient with their budgets, they are shifting which platforms they prioritize with their ad dollars, but have not slowed ad spending overall. According to the data re...

Read More

Resources

resource image

Brand Marketing

We use a data-driven blend of media, experience and content to drive performance

Article

resource image

Advertiser Platforms

Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

Article

resource image

Advertiser Platforms

Monitoring Sales Intelligence: Trends for Business Tactics

Article

resource image

Advertiser Platforms

Best Practices for Sales Intelligence in Modern Businesses

Article

resource image

Brand Marketing

We use a data-driven blend of media, experience and content to drive performance

Article

resource image

Advertiser Platforms

Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

Article

resource image

Advertiser Platforms

Monitoring Sales Intelligence: Trends for Business Tactics

Article

resource image

Advertiser Platforms

Best Practices for Sales Intelligence in Modern Businesses

Article

Events

C-Suite On Deck

Responsive image

Q&A with Pierre Babineau, Director of Digital Strategy at Reprise Digital

MEDIA 7 | November 11, 2020

Pierre Babineau, Director of Digital Strategy at Reprise Digital has been developing and implementing client-acquisition funnels and marketing strategies for SMBs, large corporations and nonprofits from various industries over the last 7+ years. Earlier in his career, Pierre ran his own agency out of Moncton, NB where he delivered digital deployment strategies for small businesses and tourism organizations, leveraging owned, paid and earned media across all marketing channels. Having a background in strategic planning has allowed Pierre to develop a very analytical, critical thinking approach when faced with problems and opportunities. Media 7: What do you consider as your strengths? Pierre Barbineau: What I consider to be my strengths depends upon context, as strengths can be interpreted differently through various aspects of life. My passion around all things leadership is what gets me up in the morning. I enjoy working with my team, coaching them, and seeing them grow. With my somewhat strange and particular background, I strongly believe that leaning on my past learnings and experiences in order to help someone else grow is such a blessing! When it comes to everything digital marketing, I’m mostly self-trained. I know that my professional life would have been easier with a mentor, so I strive to always be available to anyone who wants to learn - whether they report to me or not. In terms of my own personal strength, my curiosity has certainly allowed me to reach far beyond what I would have expected. I’m constantly hungry to learn and understand new things. I cannot simply accept something for what it is; I need to understand what makes it tick. This is so important in understanding a fully integrated, consumer-first marketing strategy, as there are a multitude of tools, platforms, behaviours and challenges to explore. Here is a recent example: my latest obsession is understand

Read More