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Integral Ad Science | November 02, 2022

Integral Ad Science (IAS), a global leader in digital media quality, has released the results of its online survey among Australian online users to understand consumer attitudes towards environmental causes and sustainability. Jessica Miles, country manager ANZ at IAS, said, “Our study shows that sustainability needs to play an important role in a brand’s advertising strategy. Consumers not only expect businesses to play a leading role but are more likely...

fool | January 29, 2020

Facebook doesn't have any more room to squeeze more advertisements into its news feed without negatively affecting its user engagement. It hit that sticking point over three years ago, but it hasn't stopped the company from growing its ad revenue. The social media company has been able to overcome the challenge by growing active advertisers and improving its targeting and measurement capabilities. In turn, users see more relevant ads, and they're more likely to click on them. More cl...

nsnews | March 15, 2020

As a milestone of how far the company has come, Tesla this week announced the production of its one millionth electric vehicle. The EV in question is a red 2020 Model Y crossover, spec’d out in Performance trim with 21-inch wheels and a few other goodies. As ever, the announcement was greeted with the usual mix of skepticism and fanfare that accompanies any Tesla broadcast. On one hand, the team of workers that produced this latest machine are to be commended for hitting a major production...

thedrum | January 30, 2020

In 2019 it was revealed that public trust in advertising had hit a record low of 25%, but fresh research has shown that people in the UK are still relatively positive about the industry’s impact on society. A study from the Advertising Association (AA) and Credos on UK advertising’s social contribution (which drew responses from over 1,000 members of the British public and the ad industry) has revealed that 46% of adults believe advertising has a positive impact on society. 36%...