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Poshmark Inc | August 13, 2021
Second-hand retailer Poshmark Inc on Tuesday forecast third-quarter revenue largely below estimates and warned that its marketing efforts were taking a hit from Apple Inc's new privacy controls over digital advertising tracking. Poshmark's shares slipped 7% in after hours trading, poised to settle more than 25% below its initial public offering price in January. Apple in April enforced a rule requiring developers to seek permission for gathering data that ca...
YouTube | February 21, 2020
President Trump’s reelection campaign has purchased the advertising space on YouTube’s homepage for Election Day. The campaign purchased the website’s masthead on Nov. 3 nationwide, a person familiar with the deal told Bloomberg. While the specifics of the ad buy were not disclosed, the cost of such advertising is estimated from hundreds of thousands of dollars to more than $1 million a day. “In the past, campaigns, PACS and political groups have run various types ...
nypost | April 02, 2020
While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...
globenewswire | March 05, 2020
Spotify has revealed plans to charge labels and artists for advertising services in a bid to raise revenue. Despite reporting a total revenue of $7.44 billion in 2019, Bloomberg reports that the streaming service will now be offering more advertising at a higher price. They already use one service, titled Marquee, which allows artists and labels to send notifications to fans when new music is released, for fees of upwards of $5000. Despite the total revenue, and Spotify's main business strea...
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