true digital

cityam | January 20, 2020

Podcast company Audioboom has posted a sharp rise in revenue for the year after ramping up its share of advertising spend in the rapidly growing audio market. The Aim-listed firm reported a 91 per cent increase in revenue to $22.2m (£16.9m) in the year to the end of December, while its loss before interest, tax, depreciation and amortisation was $3m, down from $4.7m in 2018. However, shares in the company dipped just over two per cent as the rate of revenue growth slowed compared to the fi...

Programmatic Advertising

Hivestack | March 16, 2023

Hivestack, a company that makes programmatic digital out-of-home (DOOH) advertising technology, has teamed up with Focus Media Hong Kong to give local and international buyers access to Focus Media's network of digital panels and billboards. The network has Causeway Bay, Tsim Sha Tsui, Mongkok, and Kwun Tong, as well as Hong Kong's first digital screen that can be turned on programmatically with 3D creative executions. It is the first and only one in Hong Kong. With the ...

Google | July 21, 2020

As online shopping continues to be the norm during Covid (and perhaps after it), Google has embraced the reality in several ways.Google announced last week the latest additions for this push: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.While on the surface, this might seem like routine housekeeping and updates for a platform, they’re interesting indicators of how Google is moving relative to other platforms. ...

variety | March 02, 2020

Facing heightened competition in ad-supported streaming video, ViacomCBS-owned Pluto TV has launched a new branding campaign its biggest to date with plans to spend $30 million on the effort in 2020. Pluto TV, a central plank in ViacomCBS’s overall streaming strategy, last year grew active monthly users 75% to 22.4 million in the U.S. The service provides over 250 live streaming channels, organized into a TV-like channel guide. Now the media conglomerate wants even more users to floc...