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Ad Networks, Advertiser Campaign Management, Programmatic Advertising

Higher Standards Coming for Digital Advertisers

If you're using vendors to assist with cross-contextual behavioral advertising, that will no longer fall in the scope of business purposes in California. Business purposes under CPRA include Auditing, Data Security, Debugging, Internal Research, Quality Control, and Advertising & Marketing, but not Cross-Context Behavioral Advertising.

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Spotlight

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