Home > Resources > Videos > Shopping ads come to YouTube’s home feed and search results

Shopping ads come to YouTube’s home feed and search results

There’s a new kind of ad coming to YouTube . Google  announced today the launch of Shopping ads on YouTube, which lets brands advertise their products and services right in the YouTube home feed and search results. For example, if a user searches for “Puma shoes review,” a Shopping ad may offer a row of suggested products at the top of the page before the video results. The ads may also appear as a carousel between the videos on the homepage. Puma is a debut advertiser for the new Shopping ad product, but the video site will soon fill with these sorts of product suggestions. “Consumers are continuing to watch more content on the YouTube platform and we want to be where they are, to reach and engage them,” said Rick Almeida, vice president of e-commerce at Puma Group, in a statement about its new YouTube ads. “This new opportunity will enable Puma to extend our shopping strategy into a new property and inspire consumers,” he added.

Spotlight

Mediasmith

Mediasmith is an independent San Francisco based media agency, plugging traditional into digital to drive successful client outcomes. Our thought leadership and independence allows us to quickly move across the latest platforms and processes in a truly dynamic way. This approach powers our ability to uncover more opportunity for our clients and consistently improve their bottom line. Mediasmith is proud to be a fully transparent agency relative to costs and data and operates with the highest levels of integrity. Mediasmith was named on the 2015 list of largest San Francisco Advertising Agencies by the San Francisco Business Times.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

Expand the Brand | Blizzard Entertainment Translates Epic Content With TransPerfect

video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

Watch Now

Get more customers with next generation ads

video | August 24, 2023

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers....

Watch Now

Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

Introducing Smart Campaigns. Smart Campaigns are a simple and efficient way to connect with relevant customers, who are ready to engage with your business across Microsoft Advertising and other leading advertising platforms....

Watch Now

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

Expand the Brand | Blizzard Entertainment Translates Epic Content With TransPerfect

video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

Watch Now

Get more customers with next generation ads

video | August 24, 2023

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers....

Watch Now

Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

Introducing Smart Campaigns. Smart Campaigns are a simple and efficient way to connect with relevant customers, who are ready to engage with your business across Microsoft Advertising and other leading advertising platforms....

Watch Now
MORE VIDEOS

Spotlight

Mediasmith

Mediasmith is an independent San Francisco based media agency, plugging traditional into digital to drive successful client outcomes. Our thought leadership and independence allows us to quickly move across the latest platforms and processes in a truly dynamic way. This approach powers our ability to uncover more opportunity for our clients and consistently improve their bottom line. Mediasmith is proud to be a fully transparent agency relative to costs and data and operates with the highest levels of integrity. Mediasmith was named on the 2015 list of largest San Francisco Advertising Agencies by the San Francisco Business Times.

Events