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How Brands Like Denny’s, Goodwill and Walmart are Using Audience Targeting to Increase Store Visitation

December 20, 2019

Mobile has changed the way we think about digital audiences. Before the advent of the ubiquitous mobile phone, traditional marketing and advertisement strategies that were “location based” had a very different meaning than “locationbased marketing” does today. Options for location-based mobile audiences have expanded far beyond the simple geo-fence campaign, and offer both sophisticated targeting options and insights on reaching the consumer on their mobile device with the right message at the right time.

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Deutsch

Deutsch is a fully integrated advertising, design and digital agency known for its award-winning creative campaigns. Integrated practices include creative advertising, media planning and buying, all aspects of digital marketing and product development, including ecommerce and mobile, multicultural marketing, public relations, invention, social media, design, branded entertainment, music, and experiential marketing. Deutsch’s clients include Volkswagen, Johnson & Johnson, PNC Bank, Taco Bell, Pandora, Target, Sherwin-Williams, Dr Pepper, Nintendo, Green Giant, Snapple, Georgia-Pacific, and Anheuser-Busch among others. Deutsch has been named one of the world’s most innovative companies in advertising by Fast Company, and ranked on Advertising Age’s Agency A-List for nine out of the past 10 years.

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How Brands Like Denny’s, Goodwill and Walmart are Using Audience Targeting to Increase Store Visitation