Integrated media plan 2019

whitePaper | October 10, 2022

Audience experiences are being transformed by the rapid consumer adoption of Connected TV (CTV) and the vast array of premium TV content choices in linear and OTT environments. How do media companies meet audience demand for premium-quality channels and content across every screen — while also maximizing profitability?

whitePaper | March 5, 2023

Over the past few years there’s been the notion that third-party data for marketing personalization is going away. But an exclusive new study from Datonics is proving that an evolving technology landscape is ensuring that the essential strengths of third-party data will remain effective, and at enormous scale.

whitePaper | September 6, 2022

Organizations have been placing increasingly more emphasis on making data-driven marketing decisions in recent years. Especially since the onset of COVID-19, the demand for insights on how to craft the optimal marketing budget allocation plan has risen markedly. Marketers rely on guiding principles like Marketing Mix Modeling (MMM) to determine which marketing channels will drive the highest return and optimize marketing budget allocations to maximize business outcomes.

whitePaper | July 27, 2023

IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem navigate the ever-evolving landscape of sustainability and responsible business practices. In recent times, terms such as ‘sustainable’, ‘green’, ‘net-zero’, and ‘carbon-neutral’ to describe technology, services, and products in the digital advertising industry have increased in traction making it increasingly important for businesses to understand the validity of such claims. With the rise of greenwashing practices, where false or misleading claims are made regarding environmental efforts, it is crucial for businesses to exercise due diligence when evaluating sustainability claims and when looking to choose the partners they wish to work with. Government regulators are also intensifying their focus on combating such practices, and businesses need to ensure that their decisions align with genuine sustainability goals. The guide was written by members of IAB Europe’s Sustainability Standards Committee and offers valuable insights and practical tips to help organisations make more informed choices when looking to achieve sustainability in the digital advertising industry.

whitePaper | March 6, 2022

Influencer marketing as part of the advertising industry has grown significantly in recent years, becoming one of the most popular and effective forms of online advertising. The fastgrowing market of influencers comes with potential risks for consumers and creates several challenges for regulators. T

whitePaper | November 15, 2022

Brands in the financial sector, in particular, have frequently found it difficult to remain relevant and keep up with the rate of advertising and marketing evolution. This is because of the industry’s strict regulatory requirements in advertising. Now with the coming recession, the means to reach the customers is going to cause more bottlenecks. Both financial services and ad and marketing ecosystems are at risk from a severe recession in the world’s top economies, rising inflation rates, and supply chain disruptions. This can be a problem as financial brands need to constantly engage with their customer across all ad channels to stay in their minds.