The Stay Creative Series: Time - Tracking

whitePaper | June 13, 2022

This white paper from Hootsuite guides marketers through the myriad creative opportunities arising from the paid and organic social space. From the explosion of digital communities and content creators to the continued growth of influencer marketing and rapid rise of social commerce, Hootsuite uses a combination of research, insights and analysis to illustrate the key point that marketers perform best when they use creativity as their north star.

whitePaper | April 26, 2022

Apple’s introduction of App Tracking Transparency (“ATT”) has drawn substantial commentary. Some see ATT as disruptive and self-serving, while others view it as a privacy-preserving tool that is ushering in a new era of advertising. However, the commentary often betrays a lack of understanding of what ATT is and what it is not, and draws speculative conclusions about its impact.

whitePaper | November 10, 2022

Every portal, website or app owner wants to control which goods and services will be advertised on their platform and at what price. This is a perfectly normal and understandable desire. Supply-side programmatic platforms have obvious advantages like algorithmic selling, the ability to sell advertising spots to premium customers in private auctions, and monetization tools. However, many media owners strive to create their own, independent solutions. Creating an independent platform requires considerable time, financial and human resources, but this step is understandable, because an in-house platform allows maximum control over the monetization of a digital marketplace. However, before making such a decision, it is important to understand if it is really necessary, or if it is enough to reconsider the settings of monetization tools or switch the platform to monetize.

whitePaper | November 1, 2022

60% of people can’t remember the last advertisement they saw.1 While analytics and data have made it easier than ever to target and reach highly-qualified customers online, the proliferation of advertisements and the fragmentation of media have made it harder to connect with HCPs and patients. In today’s environment of overstimulation, healthcare marketers need to serve advertisements that add value to their targets’ lives rather than distracting from them.

whitePaper | December 1, 2021

As expectations of customers evolve rapidly due to their everyday interactions with big tech companies, the sales and marketing function across industries is striving to deliver carefully curated, hyper-personalized experiences to consumers. Success in today’s experience economy largely depends on ensuring customer-centricity throughout the customer lifecycle. However, creating better emotional connections with customers may prove to be a daunting exercise considering the explosion of data, lack of in-house data and analytics expertise, decreasing attention spans of consumers, and shrinking marketing budgets.

whitePaper | July 24, 2023

In recent years, podcasts have emerged as one of the most popular and engaging digital mediums in the US, with an ever-expanding audience and a plethora of topics to cater to various interests. In this report, we’ll delve into the growth and popularity of podcasts in the US, how consumers think about podcast advertising, and the rich opportunities this medium presents for marketers and advertisers.