10 Biggest Advertisers in the World

NINA ZDINJAK | October 5, 2018

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Their influence on your purchasing decisions is all around you, but do you really know who the biggest advertisers in the world are? The advertising industry is one of the biggest industries in the world, with no dry seasons. Industries are changing in step with technological development, and the need for good marketing evolves and grows ever bigger alongside that! The bigger and more complicated the market, the bigger the necessity for good advertising. Hence, it is not surprising that the automotive industry leads the way when it comes to advertising spending. According to Ad Age‘s annual report for the year 2016 (published in December 2017) on the World’s Largest Advertisers, 17 marketers that fall under the automotive category spent $51 billion on advertising in 2016. Personal care, together with household products, was the next big fish in the sea, with 13 marketers investing $48 billion in advertising.

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