10 Biggest Advertisers in the World

NINA ZDINJAK | October 5, 2018

article image
Their influence on your purchasing decisions is all around you, but do you really know who the biggest advertisers in the world are? The advertising industry is one of the biggest industries in the world, with no dry seasons. Industries are changing in step with technological development, and the need for good marketing evolves and grows ever bigger alongside that! The bigger and more complicated the market, the bigger the necessity for good advertising. Hence, it is not surprising that the automotive industry leads the way when it comes to advertising spending. According to Ad Age‘s annual report for the year 2016 (published in December 2017) on the World’s Largest Advertisers, 17 marketers that fall under the automotive category spent $51 billion on advertising in 2016. Personal care, together with household products, was the next big fish in the sea, with 13 marketers investing $48 billion in advertising.

Spotlight

Acento Advertising

For 30 years, Acento has been a leading independent, full-service integrated marketing communications agency focused on the U.S. Hispanic and total US markets advertising. The agency provides Hispanic advertising and integrated communications services for clients including Wells Fargo, Century Link, Pollo Campero, Northgate/Gonzalez Markets, TWN Sports, Western Dental, and others.

OTHER ARTICLES

Most Advertisers Shifting, Not Canceling, Media Campaigns Amid Pandemic, Advertiser Perceptions Report Finds

Article | March 31, 2020

While 89 percent of advertisers have been disrupted by COVID-19, only a third have canceled a campaign outright. The rest are changing their media mix and/or looking to shift their spending into the second half of the year. Despite the shifting of current media dollars, fully 81 percent of advertisers expect to cut ad budgets significantly this year, and 68 percent expect to spend less next year because of the pandemic.

Read More

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | February 11, 2020

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

Read More

Bespoke brands are rushing to build and promote virtual fitting tools

Article | March 30, 2020

With the vast majority of Americans quarantined and events canceled, it would seem a fashion category that would be hit hard is bespoke suits. But according to several founders, suit fittings are still happening, they’ve just moved online. Colin Hunter, co-founder of bespoke suit brand Alton Lane, said his team has spent the past 10 days rapidly building and perfecting the infrastructure needed to get virtual fittings off the ground, to replace in-person fittings. The process has been informal and fast-moving, and fittings are now being conducted with customers over FaceTime, Google Hangouts and text. It’s Hunter hope that the virtual fittings, which kicked off last week, will be enough to see the brand through this rough period.

Read More

PPC on a budget: Digital advertising for charities

Article | March 11, 2020

Those in charge of charity budgets are met with a tough job; fully dependent on donations and grants, ensuring money is spent effectively is paramount. But predicting the return of your efforts is no easy feat – let alone in the ever-moving world of digital marketing. We already briefly touched on a number of pro bono opportunities offered by global tech giants in this article, but today we’re diving a bit deeper into the first, and perhaps most important, one: Google Ad Grants. First initiated in 2016, Google’s pro bono programme for Google Ads opened up a world of opportunities to the non-profit sector. Where before, the highly competitive search engine was a playing field mostly suitable for multinationals or brands with a killer SEO strategy, it was Google Ad Grants that allowed even small charities to have a piece of the pie.

Read More

Spotlight

Acento Advertising

For 30 years, Acento has been a leading independent, full-service integrated marketing communications agency focused on the U.S. Hispanic and total US markets advertising. The agency provides Hispanic advertising and integrated communications services for clients including Wells Fargo, Century Link, Pollo Campero, Northgate/Gonzalez Markets, TWN Sports, Western Dental, and others.

Events