10 Reasons Why Your Business Needs Digital Marketing

| October 8, 2018

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If you are an entrepreneur, then by now you know that digital marketing is pivotal to building a strong market presence for your brand. Ever since its inception in the 1990s, digital marketing has come a long way to become an essential tool for the success of a brand today. In fact, digital marketing strategies have already started to overshadow traditional marketing strategies in business. Entrepreneurs are now relying on the power of the internet and social media to expand the reach of their brand and level with their potential clients.  Today, the internet is swarming with online digital marketing courses and programmes specially designed to provide you a comprehensive knowledge of the digital marketing world. These courses help you to get valuable insights into digital marketing and how you can leverage digital marketing strategies to expand your business. the upgrade is a great new educational platform that offers advanced and comprehensive digital marketing certifications to budding entrepreneurs.

Spotlight

Metia

At Metia we create amazing experiences, ignite conversation, activate communities, inform customers and influence decision makers. We achieve these goals for our clients through a unique mix of marketing consulting, design, and development expertise. Our services include strategy and data-driven insights, content marketing, CRM, marketing automation, email, social, design, UX, apps, web design and development, analytics and community management, throughout our offices in London, Singapore, Austin and Seattle. Our team has a singular focus: to design and deliver the best marketing solutions in the world.

OTHER ARTICLES

Most Advertisers Shifting, Not Canceling, Media Campaigns Amid Pandemic, Advertiser Perceptions Report Finds

Article | March 31, 2020

While 89 percent of advertisers have been disrupted by COVID-19, only a third have canceled a campaign outright. The rest are changing their media mix and/or looking to shift their spending into the second half of the year. Despite the shifting of current media dollars, fully 81 percent of advertisers expect to cut ad budgets significantly this year, and 68 percent expect to spend less next year because of the pandemic.

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ON Advertising acquires Evans Communications

Article | April 2, 2020

ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advertising team as Partner-Public Relations and Event Strategies. Evans’ three other employees will join the ON Advertising team as well. The dollar value of the transaction is to be determined based upon revenues over the next few years. The move significantly expands ON’s public relations and event planning capabilities while providing Evans Communications’ clients with ON’s full spectrum of advertising, creative, digital, social media and marketing services. Evans Communications’ clients include some of the Valley’s most prominent organizations, including Plaza Companies, Valley of the Sun United Way, SkySong, The ASU Scottsdale Innovation Center, The Phoenix Symphony and many more.

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3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience

Article | June 21, 2021

You have countless ways to promote your content online, but one of the most effective is Facebook ads. With over 1.8 billion daily active users, you can almost guarantee your audience is there. You just need to learn how to get your content in front of them. Given a Facebook post’s organic reach is in the single digits, your time is best spent making the advertising side work for your content. In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.) 1. Create a “content bucket” campaign to reach new fans Many content creators are focused on more. They want more fans, more readers/listeners/viewers. With that in mind, focus first on growing your audience by reaching people who are unfamiliar with your brand or your brand’s content – but who would be interested in your topic. My “content bucket” campaign idea works so you don’t have to spend too much time creating big Facebook campaigns for every piece of content you publish. The concept is simple: You create one campaign. Every time you publish a new piece of content, add it to that campaign. Let me walk through how to set this up: Head into your Facebook ads manager and click on “create new campaign.” Pick an objective based on the content. If it’s a Facebook video, pick video views. If it’s a blog, podcast, YouTube video, or other non-Facebook content, select traffic.

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How advertisers can be more innovative during trying times

Article | April 15, 2020

The impact of COVID-19, the disease caused by the novel coronavirus, is being felt by millions of people across the globe. While nobody knows how long this period will last, I believe it's important for companies to try to find some semblance of normalcy. To do so, companies should consider all the ways they can continue to move forward with an eye toward empathy. This mindset comes with its own unique restrictions and challenges as human behaviors evolve. With the rise of social distancing and limits around public gatherings, people are moving away from live entertainment, such as movie theaters, plays, sporting events and concerts. Instead, they are spending more time streaming their favorite movies and shows, browsing social media, and playing video games from the comfort of their homes. In lieu of socializing at restaurants and bars, people are connecting with colleagues, friends and loved ones digitally, and many are doing their shopping via e-commerce.

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Spotlight

Metia

At Metia we create amazing experiences, ignite conversation, activate communities, inform customers and influence decision makers. We achieve these goals for our clients through a unique mix of marketing consulting, design, and development expertise. Our services include strategy and data-driven insights, content marketing, CRM, marketing automation, email, social, design, UX, apps, web design and development, analytics and community management, throughout our offices in London, Singapore, Austin and Seattle. Our team has a singular focus: to design and deliver the best marketing solutions in the world.

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