10 Tips to Finding a New Marketing Manager

| September 4, 2017

article image
When it comes to hiring a marketing manager for your company, there are many aspects to consider. Hiring a marketing manager can be a complicated process because marketing experience means something different to nearly everyone. In this whitepaper, you will find 10 tips on how to successfully hire a new marketing manager.

Spotlight

Publicis

Publicis Worldwide, NA is a regional operation of the largest global network within Publicis Groupe. In North America, Publicis Worldwide has offices in Toronto, Montreal, Dallas, Seattle, San Francisco, Indianapolis, Boise, Calgary, Windsor and New York, their largest office in the region with 700+ employees. NA clients include P&G, Citi, T-Mobile, Cadillac, AFLAC, Chrysler (Canada), Wendy's, L'Oreal, Nestle, Home Depot (Canada), Abbott, UBS, West Jet and Pfizer, among others.

OTHER ARTICLES

Digital Billboard Brand Marketing Budget & Strategy

Article | April 6, 2020

Starting first with the budget: What do you want to invest on a daily basis in your brand? My recommendation here in a local area is going to be $20 per day per brand channel. So what that means is, if you want to be on a digital billboard on a highway, that’s $20. If you want to be on Facebook for the day, that’s $20. On Instagram is $20. If you want to be on YouTube, that’s another $20. And so you can quickly get to where your budget is roughly anywhere from $60 to $100 a day, whether you’re on anywhere three to five different channels. I definitely recommend multi-channel, that’s going to build trust. Because if somebody sees you in all these different places, every time they see you, it’s just another element of trust (which would avoid questions like: “Is dropshipping legal?” or “Is dropshipping dead?”). You’re covering all areas. Digital billboards on the highway are extremely powerful because it makes you instantly think, like this business is on a little bit higher level than the other businesses.

Read More

Marketers Need to Invest in Detailed Geo Targeting Now

Article | April 16, 2020

Geo targeting is the most under-utilised targeting element available to marketers today, giving a huge opportunity to brands that invest time and money in smarter geo targeting. Most advertising platforms now allow for detailed geo targeting – often down to a zip code/postcode or even to GPS coordinates. Yet it is amazing how few advertisers are consciously investing effort in this area. Audience targeting/ retargeting (via cookies) has dominated online display advertising and is now under threat from legislation and the end of third party cookies. Targeting in search and demographic targeting in logged in social networks attract huge spends. With the end of cookies it has been contextual targeting getting the most attention. This has relegated geo targeting down the list in terms of investment and understanding. This is a mistake as in fact it has many benefits, and to succeed advertisers need to understand how it impacts their business.

Read More

How coronavirus is affecting advertising and marketing industry

Article | March 4, 2020

The fast spreading coronavirus is taking a toll on economic activities around the world as the entire supply chain continues to be affected and major global events are either being cancelled or postponed. If the spread of the disease isn’t contained soon, it could even affect the advertising and marketing spends of brands. Mark Read, CEO, WPP, said, “In terms of our business, it is too early to say how it is going to impact. If it affects the global economy, then WPP and other companies will be impacted.” “Global growth will de-grow one-and-a-half per cent to one per cent in 2020 and we have to see whether that turns out to be pessimistic or optimistic as an estimate,” he adds.

Read More

Bing Ads vs. Google Ads: The Pros & Cons of Each Platform

Article | May 20, 2021

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform has more reach? Is Bing less expensive? Which has more targeting capabilities? Which will produce more conversions and revenue? While many PPC advertisers view the two platforms as competitors, they actually work best hand-in-hand. Google undoubtedly has the majority of the search market, but Bing advertising certainly shouldn’t be forgotten. Rather than Google Ads vs. Bing Ads, marketers should be thinking Google Ads plus Bing Ads.

Read More

Spotlight

Publicis

Publicis Worldwide, NA is a regional operation of the largest global network within Publicis Groupe. In North America, Publicis Worldwide has offices in Toronto, Montreal, Dallas, Seattle, San Francisco, Indianapolis, Boise, Calgary, Windsor and New York, their largest office in the region with 700+ employees. NA clients include P&G, Citi, T-Mobile, Cadillac, AFLAC, Chrysler (Canada), Wendy's, L'Oreal, Nestle, Home Depot (Canada), Abbott, UBS, West Jet and Pfizer, among others.

Events