10 Tips to Finding a New Marketing Manager

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When it comes to hiring a marketing manager for your company, there are many aspects to consider. Hiring a marketing manager can be a complicated process because marketing experience means something different to nearly everyone. In this whitepaper, you will find 10 tips on how to successfully hire a new marketing manager.

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Almats Branding Solutions Pvt. Ltd.

Evolved over 5 decades, Almats Branding Solutions is today a one-stop shop for all your marketing and communication needs. If you think you need an ad agency, a web design company, printing requirements, retail solutions, events or the ideal promotions gift to achieve your marketing goals, you need to only look at one company.

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4 Secrets to Revolutionize Your Facebook Advertising Campaign’s ROI in 2020

Article | February 19, 2020

Digital marketing is growing at an exponential rate. In fact, if you have a business and you’re not utilizing digital marketing by now, it’s essential that you get on board. One of digital marketing’s best tools is the good old social media ad. Yep, 2020 is seeing a resurgence of Facebook Ads and you’re going to want to jump on this train before it leaves the station with your target market on it. You may be rolling your eyes, thinking about the trouble or lack of success that you’ve had with Facebook Advertising in the past. Don’t worry. We’re here to show you the ropes and help you put forth the absolute best Facebook Ads that will bring you tons of traffic and increase your conversions

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How BlockChain Technology Is Benefiting Digital Marketing & Advertising Industries

Article | February 19, 2020

Blockchain, the technology that supports Bitcoin and numerous other innovative uses, can be defined as an unalterable, decentralized and distributed ledger or digital record of transactions in the participant’s network. Another definition from Ledger SAS describes a blockchain as “a distributed ledger similar to a database, but rather than being controlled by a central authority (i.e., a firm like Google, small company, or individual) the ledger is dispersed across multiple computers, which can be located all over the world and run by anyone with an Internet connection.” Under pre-defined rules, the Blockchain ledger entries are governed and validated by a peer-to-peer (P2P) network of participants. The ledger can either be public like the Bitcoin or can also be private, with all Blockchain entries having selected participants who are all “peers” in the network and serve as equal validators of the state of the ledger.

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DTC brands are tightening up how much they spend on digital advertising

Article | February 19, 2020

For the past couple of years, investors have been urging direct-to-consumer brands to rely less on digital advertising to acquire new customers. Now, it’s become even more important for them to be more efficient with their advertising spend with the coronavirus pandemic. some cuts. Many direct-to-consumer advertising brands are pulling back on their advertising spend on Facebook and Google as they anticipate shoppers will tighten their wallets in the coming months. Joe Yakuel, founder and CEO of performance marketing agency Within, which has worked with Nike and Spanx among other brands, estimated that among his clients overall, their ad spend was down a little more than a third at the beginning of last week, compared to two weeks ago. Within also launched a COVID-19 ad spend tracker, which shows that among a sampling of the agency’s fashion and luxury clients, Facebook ad spend was down roughly 27% and 36% month-over-month respectively.

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YouTube, auditor spar over transparency of ads

Article | February 19, 2020

Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue. The auditor, New York-based OpenSlate, is refusing to sign a contract that would prevent it from reporting to clients when ads have run in videos with sensitive subject matter, including hate speech, adult content, children's content, profanity, violence and illegal substances, according to an email the firm sent this weekend to ad agencies.

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Almats Branding Solutions Pvt. Ltd.

Evolved over 5 decades, Almats Branding Solutions is today a one-stop shop for all your marketing and communication needs. If you think you need an ad agency, a web design company, printing requirements, retail solutions, events or the ideal promotions gift to achieve your marketing goals, you need to only look at one company.

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