12 Tips for Finding Social Media Zen

| December 14, 2018

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Feeling peaceful, fulfilled, and relaxed as a social media marketer? Not if Facebook has anything to do with it. Oh, and all the Lit and Yaas stickers on Instagram you thought were so magnetic and romancing. Flames. Fake news, full feeds, fast unfollows. It’s stressful, painful, and even sometimes dismal. Social media trust has taken a nosedive leaving brands scrambling to figure out a functional sales funnel. Once the golden child of digital marketing, social media continues to shock, surprise, seduce, defy, and when done right, even sell.

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TechYRnetwork

Look around. The world’s a pretty complicated place. It’s harder than ever for your business to get noticed, to stand out, to truly connect with your customer. And if you’re in a complex industry or if you offer a highly technical product or specialized service, your job’s that much tougher. That’s where we come in.At Tech.YR, we’ve grouped together some of the world’s best technology marketers under a single banner to bring you highly effective and accountable marketing solutions – all scalable by region, capability or specialty.

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Don't let lockdown loosen your ad spend

Article | December 10, 2020

Where’s the nearest click and collect? What time does our local store close in light of the latest COVID-19 restrictions? Where can I order that toy car he/she wanted for Christmas? Our bet is Google is your first port of call for an answer to any of these questions. If it is, you’re not alone. In fact, it’s estimated that Google processes 5.8 billion user searches per day. And, even though there are other search engines out there, like Bing and Yahoo, it is by far the most popular. So, with so many potential customers – because let’s face it, of those 5.8 billion there are bound to be a few thousand searching for your specific products or services - businesses simply cannot overlook advertising on Google. And even more so now thanks to restrictions on physical stores across the world being put back in place to contain the spread of the coronavirus. Nate Burke, CEO and founder of Diginius, an ecommerce solutions provider that specialises in digital marketing PPC management, explains how you can get the most out of your Google advertising activities. The first round of lockdowns during the spring and early summer saw many businesses with physical outlets grind to almost a complete halt. Going digital was the only option for many in order to have some chance of survival. This saw restaurants offering online order services, more retailers moving into ecommerce and professional services conducting remote meetings via video calls. Despite some easing of restrictions, many have kept digital their focus. For example, video meetings such as Microsoft Teams, which grew by 894% between February to June in 2020, are now prevalent as the office’s new best friend. And restaurants for instance, have advanced their minimal contact table service, allowing customers to order and pay for food on their phones by scanning a QR code or downloading an app. But now, with lockdown restrictions being re-enforced in Britain and many other parts of the world, businesses looking to maximise their sales and earnings ahead of the Christmas period, and before the New Year begins, can’t ignore the advertising opportunities available on Google. PPC PPC advertising is perhaps the most obvious opportunity. It’s the best way to guarantee that your brand is put in front of an audience and can help generate a spike in traffic and leads. Paid Search identifies “buyers” immediately. People who have typed in and are clicking a specific keyword tends to already be in buying mode, even if only at the research stage of the journey, which is so powerful compared to the rest of the marketing mix This is because searchers seek convenience. We have come to expect the first listing on a Search Engine Results Page (SERP) to provide an answer to our query. If it doesn’t, we are more likely to change our search than scroll through pages and pages of results. Therefore, getting your brand on that all-important first page is crucial for success on Google, which is exactly why paid advertising is beneficial. Not only can it promise a guaranteed spot here, if, the price is right for you, but it could also, potentially, provide you with the number one position. As well as SERPs, ads can be created for the display network, utilising visual aids in the form of graphics and videos to attract leads on the Google Shopping network, which is particularly beneficial for ecommerce businesses looking to increase sales. However, to ensure your ads are shown to people who will add value to your business, PPC activity must be strategically mapped out and effectively managed. Account set-up, keywords and bidding strategies must be considered, monitored and then adjusted to ensure your activity is effective and a return on your investment is achieved. This requires dedicated personnel, time and budget – for both ad spend and management practices for either training, wages or outsourcing the task to an agency. But, despite the capital required to get started, there are a number of ways to ensure you yield results that make it worthwhile. For example, remarketing can help minimise lost leads and maximise budget by targeting potential customers who have already shown an interest in your product or service. Automation strategies are another. Bidding and ad copy can be altered automatically, depending on factors including the time of day, location and the user’s specific query wording, for instance. This lessens the chance of clicks from users with little intention of purchasing or submitting an enquiry, and, consequently, reduces wasted budget. Another common way to get more out of search advertising is to replicate campaigns across Microsoft Ads, where there is typically less competition, cheaper clicks, and a better return on investment, albeit lower search volumes. Local strategy One of the greatest benefits of the internet is its ability to connect businesses and customers no matter the physical distance between them. And, with lockdown enforcements, an online offering presents an opportunity to reach an even wider customer base than a shop or physical facility that is restricted by location. However, the internet is a big, old place. It houses greater competition than what many businesses are used to in the physical realm and, as result, it’s easy to become lost, especially if you are in the early stages of establishing an online presence. So, no matter whether you’re a retailer offering click and collect or running business as usual albeit remotely, keeping things local is your best bet for online success. In fact, Google uses a Relevance, Distance and Prominence model to determine search results. Those most relevant, the closest in distance to the searcher and most prominent or popular are more likely to be ranked higher on results pages. In order to maximise your chances of ranking highly for those searching for your products and services in your local area, you should make the most of tools, such as Google My Business and reviews. As well as providing potential customers with vital business information, such as your address, contact details and COVID-adjusted opening hours, you can also instil trust and confidence in them by presenting a business that appears to be well established and organised. This is particularly important as those consumer sentiments have declined due to the pandemic. So far, businesses have done well in adapting their processes to changing customer needs in such a short amount of time and under incredibly difficult circumstances at that. With the coronavirus crisis far from over and many facing an online future, the only thing we can be certain of at this point is that businesses and retailers must act now to grasp opportunity. By utilising platforms such as Google and Microsoft, business owners are not simply making the best of a bad situation but are more so positioning their brand at the forefront of their chosen industry, gifting a significant advantage when markets reopen in their newly digital-focused form.

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What Experts Don’t Want You to Know About Facebook Ads Targeting

Article | March 10, 2020

Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital media marketing tools. Facebook Ads is one of the tools mostly recommended by digital marketing experts. Here are some less-known facts about Facebook Ads targeting. Melina Moreno, a Facebook Ads Strategist reports on how important the role of right communication is. While businesses might use as many tools at hands for marketing, the right audience needs to read a right copy at the right time. Brands must have some interesting story to tell to connect with the audience.

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Apple will now allow ads in app notifications on iPhones and iPads

Article | March 6, 2020

Apple has updated its App Store guidelines, with a new report on the matter by 9to5Mac stating that the company will now allow apps to push advertisements, promotions, and marketing material on push notifications on iOS. However, Apple has stated that while push notifications with advertisements can now be sent on iOS devices, app developers will need to offer its users with a clear option to opt out of receiving such material on notifications, and the makers of the apps will need to receive explicit permission from users before delivering ads to their devices.

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Easily import your Facebook Ads into the Microsoft Audience Network

Article | May 28, 2021

Are you new to audience campaigns, or looking to expand your existing presence on the Microsoft Audience Network? Using Facebook Import, it’s now easier than ever to get audience campaigns up and running by importing from Facebook Ads. Now rolling out to all advertisers in the United States, United Kingdom, Canada, Australia, New Zealand, France and Germany, this new feature is designed to save you time and maximize ROI by seamlessly bringing over your campaigns from the Facebook Audience Network into the Microsoft Audience Network. Facebook Import can be used as a standalone tool, as well as a powerful complement to any existing Google Import strategy.

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Spotlight

TechYRnetwork

Look around. The world’s a pretty complicated place. It’s harder than ever for your business to get noticed, to stand out, to truly connect with your customer. And if you’re in a complex industry or if you offer a highly technical product or specialized service, your job’s that much tougher. That’s where we come in.At Tech.YR, we’ve grouped together some of the world’s best technology marketers under a single banner to bring you highly effective and accountable marketing solutions – all scalable by region, capability or specialty.

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