2017 ADVERTISING RATE CARD

| July 26, 2017

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Member Alliance for Audited Media. USA TODAY announces all changes in rates at least 30 days prior to such changes and attempts to notify all active advertisers and agencies by mail. All ads running in a given issue of USA TODAY do so at rates in effect at that time, regardless of previous rate quotations. Contracts must be completed within one year of the first insertion. Advertisers who do not fulfill the minimum required spending for the discount level applied during their contract year will be re-billed for all advertising run that year at a rate commensurate with the actual discount earned.

Spotlight

SID LEE

Sid Lee is a creative services firm with 600 professionals working globally from offices in Montreal, New York, Paris, Toronto and Los Angeles. We create transformative consumer experiences for brands – across all contact points – leveraging true interdisciplinary collaboration. Rooted in strategic thinking, we offer what we call commercial creativity services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment.

OTHER ARTICLES

5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Article | March 22, 2020

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

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Is customer experience enhanced by branding e-commerce shipping boxes?

Article | February 21, 2020

While an entire marketing industry exists around the concept of experiential packaging and its impact on the customer experience, the focus has been mostly on inner boxes. The Wall Street Journal reports retailers are attempting to offset shipping costs by selling ad space via package inserts that are placed on the inside of boxes, but printing on the outside of shipping boxes still remains a largely untapped market. While the outside of corrugated shipper boxes has been largely ignored, that seems to be changing. Some retail giants, such as Amazon, are driving the trend of branding shipping boxes. It has been more than four years now since Amazon made headlines by plastering its shipping boxes with advertisements for the movie Minions. Amazon has continued to use its shipping boxes to promote its own products.

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Bored? Tampa Bay company’s app spices up sports reruns

Article | April 15, 2020

With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that can put the adrenaline back into those dusty classics. The iOS and Android app is a modern take on “football squares” players check in before a game and make predictions, answer questions about ads and the game at regular intervals, and earn new super squares.

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Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense

Article | March 8, 2020

As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or transactions, and then use it for optimization of your Google Ads campaigns. It is not a new feature, and its use by advertisers is a common practice. It became even more popular recently, as the Smart Shopping campaigns require conversion tracking with transaction-specific values. The import of Google Analytics transactions is probably the easiest way to comply with this requirement if there is no Google Ads conversion value tracking in place.

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Spotlight

SID LEE

Sid Lee is a creative services firm with 600 professionals working globally from offices in Montreal, New York, Paris, Toronto and Los Angeles. We create transformative consumer experiences for brands – across all contact points – leveraging true interdisciplinary collaboration. Rooted in strategic thinking, we offer what we call commercial creativity services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment.

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