2019 DATA-DRIVEN MARKETING & ADVERTISING OUTLOOK

| June 17, 2019

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It’s hardly a secret that marketing executives of all types are using more data than ever to empower their decision-making and build their campaigns. This kind of digital transformation has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to create customer experiences that are personalized and effective.

Spotlight

MOI Global

When today’s always-on world means your buyers can research, reject, or shortlist your brand without even talking to you, we’ll get you into the conversation. MOI is a global B2B creative agency connecting you with a new breed of buyer. Re-engineering your marketing eco-system to target the places they hang out and the people they listen to.

OTHER ARTICLES

Do you make these digital advertising mistakes?

Article | March 23, 2020

Every month, the digital advertising team at Inman runs over 400 campaigns on behalf of our advertisers. And the team sees it all, from beautifully executed campaigns to, well, less so. That’s why we decided to capture all errors, mistakes and missed opportunities we’ve seen over the years for a helpful guide to your next campaign. The powerful part of digital advertising is being able to target an audience. And when you advertise on Inman, you know exactly who you will reach: the top agents and brokers that invest in their business by reading the news and stories on Inman. Here’s what that community looks like: As with any campaign, the ads should speak directly to your audience. Tap into their pain points. And make it very obvious who your product or service is meant for and what problem you solve.

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How coronavirus is affecting advertising and marketing industry

Article | March 23, 2020

The fast spreading coronavirus is taking a toll on economic activities around the world as the entire supply chain continues to be affected and major global events are either being cancelled or postponed. If the spread of the disease isn’t contained soon, it could even affect the advertising and marketing spends of brands. Mark Read, CEO, WPP, said, “In terms of our business, it is too early to say how it is going to impact. If it affects the global economy, then WPP and other companies will be impacted.” “Global growth will de-grow one-and-a-half per cent to one per cent in 2020 and we have to see whether that turns out to be pessimistic or optimistic as an estimate,” he adds.

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DTC brands are tightening up how much they spend on digital advertising

Article | March 23, 2020

For the past couple of years, investors have been urging direct-to-consumer brands to rely less on digital advertising to acquire new customers. Now, it’s become even more important for them to be more efficient with their advertising spend with the coronavirus pandemic. some cuts. Many direct-to-consumer advertising brands are pulling back on their advertising spend on Facebook and Google as they anticipate shoppers will tighten their wallets in the coming months. Joe Yakuel, founder and CEO of performance marketing agency Within, which has worked with Nike and Spanx among other brands, estimated that among his clients overall, their ad spend was down a little more than a third at the beginning of last week, compared to two weeks ago. Within also launched a COVID-19 ad spend tracker, which shows that among a sampling of the agency’s fashion and luxury clients, Facebook ad spend was down roughly 27% and 36% month-over-month respectively.

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Rakuten Launches Rakuten Advertising as a Premier Destination

Article | March 23, 2020

For the first time, brands, advertisers and agencies can now harness Rakuten’s far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today’s launch of Rakuten Advertising martech news. “Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today’s competitive consumer marketplace,” said Amit Patel, CEO, Rakuten Americas. “By drawing on audiences, insights and the well-established performance marketing excellence of the Rakuten ecosystem, Rakuten Advertising will be an unmatchable partner for digital marketers aiming to surpass their business goals.”

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Spotlight

MOI Global

When today’s always-on world means your buyers can research, reject, or shortlist your brand without even talking to you, we’ll get you into the conversation. MOI is a global B2B creative agency connecting you with a new breed of buyer. Re-engineering your marketing eco-system to target the places they hang out and the people they listen to.

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