2019 Media Guide Multi-Media Advertising

| February 1, 2019

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More media channels for advertisers mean more leads that can be generated. With CenterWatch’s expansive advertising solutions, you can create an integrated marketing and advertising strategy that provides the greatest potential for reaching your target audience across a vast global clinical trials industry.

Spotlight

Big Group

Founded in 1991 and based in Holland Park, London and Newbury, Berkshire our company has specific expertise in the travel, financial, automotive, beauty, consumer electronics, education, industrial, entertainment & FMCG sectors. We were ranked No.1 in the 2016 Drum Digital Census Elite. We were also ranked 3rd in The Drum's Independent Agencies Census of the same year. Big Group is an integrated marketing agency offering services that encompass responsive web design & build, digital engagement, SEO and PPC, content management, data analytics, sponsorship activation and leverage, experiential marketing, live events, 2D and 3D retail installations, multimedia presentation techniques, consumer promotions and social media management.

OTHER ARTICLES

How BlockChain Technology Is Benefiting Digital Marketing & Advertising Industries

Article | February 18, 2020

Blockchain, the technology that supports Bitcoin and numerous other innovative uses, can be defined as an unalterable, decentralized and distributed ledger or digital record of transactions in the participant’s network. Another definition from Ledger SAS describes a blockchain as “a distributed ledger similar to a database, but rather than being controlled by a central authority (i.e., a firm like Google, small company, or individual) the ledger is dispersed across multiple computers, which can be located all over the world and run by anyone with an Internet connection.” Under pre-defined rules, the Blockchain ledger entries are governed and validated by a peer-to-peer (P2P) network of participants. The ledger can either be public like the Bitcoin or can also be private, with all Blockchain entries having selected participants who are all “peers” in the network and serve as equal validators of the state of the ledger.

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The Drum Show: a CMO and agency manager on advertising and marketing in the time of coronavirus

Article | February 18, 2020

In a specific edition of The Drum Demonstrate throughout the Digital Transformation Pageant, the head of internet marketing at Hertz and founder of imaginative agency Mr President shared how their respective firms are coping during the present-day coronavirus crisis. Becoming a member of The Drum’s associate editor Sonoo Singh, Vincent Gillet, vice-president global marketing at Hertz, and Mr President co-founder and main inventive officer Laura Jordan Bambach talked about the only matter on any organization homeowners agenda – how to endure the coming weeks and months. Bambach reported that it was “too early” to know what the affect will be on a small business like Mr President, which counts Metro Bank and Betvictor among its clientele. Having said that, she praised the government’s initiatives to present businesses with grants and loans pursuing the chancellor’s announcement that £330bn would be reserved to assist the economic system.

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Colling Media Lands Five New Advertising Clients in March and April

Article | February 18, 2020

Colling Media, a top-ranked national digital advertising and marketing agency, continues its recent, impressive growth by adding five new businesses to its prestigious roster of clients. ScriptSave WellRx an innovative prescription medication discount program that closes the gaps in prescription benefit coverage. Diamond Kitchen & Bath the leading retailer of kitchen and bathroom cabinetry and countertops in the Phoenix metropolitan area. Radix Law a business law firm based in Scottsdale. Soul Surgery a renowned integrative medicine addiction and rehab center in Scottsdale, featuring a holistic approach to drug and alcohol treatment. Premier Criminal Defense based in San Diego and serving all of Southern California, the firm offers skilled counsel to help clients accused of Misdemeanors, Felony and Federal Offenses.

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3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience

Article | February 18, 2020

You have countless ways to promote your content online, but one of the most effective is Facebook ads. With over 1.8 billion daily active users, you can almost guarantee your audience is there. You just need to learn how to get your content in front of them. Given a Facebook post’s organic reach is in the single digits, your time is best spent making the advertising side work for your content. In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.) 1. Create a “content bucket” campaign to reach new fans Many content creators are focused on more. They want more fans, more readers/listeners/viewers. With that in mind, focus first on growing your audience by reaching people who are unfamiliar with your brand or your brand’s content – but who would be interested in your topic. My “content bucket” campaign idea works so you don’t have to spend too much time creating big Facebook campaigns for every piece of content you publish. The concept is simple: You create one campaign. Every time you publish a new piece of content, add it to that campaign. Let me walk through how to set this up: Head into your Facebook ads manager and click on “create new campaign.” Pick an objective based on the content. If it’s a Facebook video, pick video views. If it’s a blog, podcast, YouTube video, or other non-Facebook content, select traffic.

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Spotlight

Big Group

Founded in 1991 and based in Holland Park, London and Newbury, Berkshire our company has specific expertise in the travel, financial, automotive, beauty, consumer electronics, education, industrial, entertainment & FMCG sectors. We were ranked No.1 in the 2016 Drum Digital Census Elite. We were also ranked 3rd in The Drum's Independent Agencies Census of the same year. Big Group is an integrated marketing agency offering services that encompass responsive web design & build, digital engagement, SEO and PPC, content management, data analytics, sponsorship activation and leverage, experiential marketing, live events, 2D and 3D retail installations, multimedia presentation techniques, consumer promotions and social media management.

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