27 Instagram Hacks, Tips, & Features Everyone Should Know About

BRADEN BECKER | February 11, 2019 | 81 views

Instagram has become the favorite social network of many -- and not just for teens and Millennials. In fact, according to the Pew Research Center, 35% of online adults use Instagram -- up 3% from 2016. Compare that, for example, to 24% on Twitter.

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US Media Consulting

US Media Consulting is focused on improving the efficiencies of media agencies in Latin America. We do this through skilled execution of media services like buying and planning. We also enhance efficiencies for agencies through tech solutions like MediaDesk—the leading programmatic buying platform in Latin America—and other resources focused on media and financial operations, as well as innovation procurement, what we call our process of bringing new media and platforms to Latin America to offer agencies compelling new options. US Media Consulting se centra en mejorar las eficiencias de las agencias de medios de Latinoamérica. Hacemos esto mediante la hábil ejecución de servicios de medios como la planificación y compra. También elevamos eficiencias para agencias a través de soluciones tecnológicas como MediaDesk —la plataforma líder de compra programática en Latinoamérica— y otros recursos centrados en operaciones financieras o de medios, entre ellos lo que llamamos la adquisición

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SOCIAL MEDIA ADVERTISING

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | July 14, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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ADVERTISER PLATFORMS

Which Online Advertising Strategy Is Right For Your Business?

Article | August 2, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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DISPLAY ADVERTISING

Alex Webb: More kids with smartphones spells advertising bonanza

Article | July 8, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

US Media Consulting

US Media Consulting is focused on improving the efficiencies of media agencies in Latin America. We do this through skilled execution of media services like buying and planning. We also enhance efficiencies for agencies through tech solutions like MediaDesk—the leading programmatic buying platform in Latin America—and other resources focused on media and financial operations, as well as innovation procurement, what we call our process of bringing new media and platforms to Latin America to offer agencies compelling new options. US Media Consulting se centra en mejorar las eficiencias de las agencias de medios de Latinoamérica. Hacemos esto mediante la hábil ejecución de servicios de medios como la planificación y compra. También elevamos eficiencias para agencias a través de soluciones tecnológicas como MediaDesk —la plataforma líder de compra programática en Latinoamérica— y otros recursos centrados en operaciones financieras o de medios, entre ellos lo que llamamos la adquisición

Related News

Businesses get $60 million budget boost to advertise on Facebook, Instagram

The Sydney Morning Herald | March 28, 2019

Australian businesses will get a $60 million boost in Tuesday's budget to spend on Facebook, Instagram and Google and other forms of international marketing, in a bid to drive digital exports and compete with businesses in the US and UK. The advertising subsidy increase will be announced by Trade Minister Simon Birmingham on Friday, through the export market development grant program, which has been accessed by more than 3500 companies. Sydney-based clothes firm, Showpo, which will generate up to $85 million in sales over the next year, has used $223,114 in taxpayer funding from the scheme over the past four years to run ads on Google, Facebook and Instagram.

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Businesses get $60 million budget boost to advertise on Facebook, Instagram

The Sydney Morning Herald | March 28, 2019

Australian businesses will get a $60 million boost in Tuesday's budget to spend on Facebook, Instagram and Google and other forms of international marketing, in a bid to drive digital exports and compete with businesses in the US and UK. The advertising subsidy increase will be announced by Trade Minister Simon Birmingham on Friday, through the export market development grant program, which has been accessed by more than 3500 companies. Sydney-based clothes firm, Showpo, which will generate up to $85 million in sales over the next year, has used $223,114 in taxpayer funding from the scheme over the past four years to run ads on Google, Facebook and Instagram.

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