3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience

GAVIN BELL | June 21, 2021 | 117 views

You have countless ways to promote your content online, but one of the most effective is Facebook ads. With over 1.8 billion daily active users, you can almost guarantee your audience is there. You just need to learn how to get your content in front of them.

Given a Facebook post’s organic reach is in the single digits, your time is best spent making the advertising side work for your content.

In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.)

1. Create a “content bucket” campaign to reach new fans
Many content creators are focused on more. They want more fans, more readers/listeners/viewers. With that in mind, focus first on growing your audience by reaching people who are unfamiliar with your brand or your brand’s content – but who would be interested in your topic.

My “content bucket” campaign idea works so you don’t have to spend too much time creating big Facebook campaigns for every piece of content you publish.

The concept is simple: You create one campaign. Every time you publish a new piece of content, add it to that campaign.

Let me walk through how to set this up: Head into your Facebook ads manager and click on “create new campaign.”

Pick an objective based on the content. If it’s a Facebook video, pick video views. If it’s a blog, podcast, YouTube video, or other non-Facebook content, select traffic.

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Inform, Inc

Inform optimizes and automates digital publishing with proprietary video placement solutions to add highly-relevant, brand-safe content that generates engagement and revenue at no cost.

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Article | July 29, 2021

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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Article | October 20, 2022

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Spotlight

Inform, Inc

Inform optimizes and automates digital publishing with proprietary video placement solutions to add highly-relevant, brand-safe content that generates engagement and revenue at no cost.

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